In the past 2 years, SEO has changed many times.
Over the years the algorithms have been changing, meaning that the SEO practices of a search engine optimisation specialist are continuously evolving.
On page SEO was vital years ago, now off page and social signals are the key.
Panda and Penguin have caused a shake up in the SEO industry with Google rankings so please find 3 tips which will last no matter what happens in the search engines.
1. Good Content Will Last Forever
Unique and good content will always help your SEO methods, it has a great flow on effect, if it’s great it will get shared socially and boost it’s value. A good user experience of your content will benefit the person searching online and it will be valued by Google and won’t be overtaken by low quality resources. Good content allows a website to gain more authority online and become a trusted source and help your SEO says John Vlasakakis of SEO Company Maps Gurus.
2. Share Your Content Socially
Share your content online and also provide a piece which is worth sharing by others on social networks. Facebook and Twitter are your biggest assets.
If it is a great piece, sit back and watch it be shared on all networks, giving yourself massive exposure that you wouldn’t achieve otherwise.
3. Earn Links, Don’t Build Them
Your content should be for the user to become educated on the topic. If you write a good piece of content it will earn backlinks and mentions on naturally. Building links is something Google knows are easy to manipulate with SEO, but if you can gain a link from a trusted source in your space naturally, the real estate of page one will become yours.
Follow these 3 steps and you will not have to worry about constantly changing your SEO strategy. SEO is a long term solution so be prepared to stick with it. Please visit the Maps Gurus at http://www.googlemapsguru.com.au for more information on white hat SEO practices.