Twitter Facebook LinkedIn Flipboard 0 The speed in which your website loads and displays pages is very important for several reasons. Many business owners do not even take into account their page speed simply because they don’t understand how it impacts so many aspects of their business. Can a faster website translate into more leads and sales? You bet it can! Here are three reasons why you should look into your website page speed: 1. Better rankings in the search results. It is no secret that Google counts site speed as a ranking signal, as they announced it here back in 2010. It is important that you take the proper steps to ensure that your website is properly optimized and it is structured to perform well, including loading web pages and returning calls quickly. Google and other search engines want to display the best possible search results to their users. Imagine if there were two websites that both contained information related to what the user was searching for. Would the search engine want to suggest a website that takes long to load or will they want to display a website that loads quickly? They will show the better performing website because they want their users to remain happy with the service provided and continue to use the search engine and their other services. Ignoring your websites speed is foolish, considering that Google has made it public knowledge that website speed is one of the ranking factors in their algorithm. 2. Higher PPC quality score. If you are running pay per click ads then you are aware that a higher quality score will result in your ads being displayed more frequently and at a lower cost per click (CPC) compared to other advertisers that have a lower quality score. A quality score is a numeric rating of 0 – 10 that is assigned based on the ad copy, the landing page content, and the landing page performance. You could have great ad copy that is relevant to your landing page content, but if your page loads slowly it will kick back a lower quality score. Simply taking the time to improve your website speed can help you save money on your PPC campaigns. As you scale your pay per click marketing even the smallest CPC savings can make a huge impact as the advertising increases. Imagine if you are able to save 25 cents on your average cost per click and over time you build up your PPC to a point where you are receiving 4,000 clicks daily. The little speed improvement and savings per click could end up saving you $1,000 daily. This is why it is so important to pay attention to your website speed and constantly monitor the speed performance. 3. Provides a better user experience. You want your website visitors to have a good experience and stay on your website as long as possible. The longer they are on the site, the greater the chance of them converting into leads or making a purchase. Your website page load speed effects your site visitors in a negative way if your load time is lagging. When someone clicks on your URL they expect to be taken to the information they desire without having to wait for a slow webpage to load. If they have a poor experience it is unlikely they will return, instead opting to find another website (competitor) that loads quickly and provides them with a great use experience. Your visitors should be a top priority, because without them your website will not be successful. Take the time to ensure your website loads quickly so you do not push away potential long-terms visitors. So, what can you do to improve the speed of your website? The first step would be to run your website through Google’s page speed test and see how your site stacks up. The test will give you a numeric score between 1 and 100 for both the desktop and mobile version of your website. Since the majority of website owners are looking to rank high within Google’s search results wouldn’t it be wise to use their speed tool to determine where your website stands as of now and what can be done to improve the performance? After running your website through the tool it will provide you with several suggestions that will help to improve the speed of your site. Author information SEO Tribune SEO Tribune is an online marketing resource with the majority of content coming directly from the most experienced and influential individuals in the online marketing industry. This community based approach delivers the hottest SEO tips, breaking news, updates, interviews, and expertise available online. SEO Tribune provides a place for SEO experts and industry professionals to voice their opinion and be heard and seen by a worldwide audience consisting of business owners and marketing professionals. TwitterFacebookGoogle+ The post 3 Reasons to Look into Your Website Page Speed appeared first on SEO Tribune | Online Marketing News, Tips & Discussion. Twitter Tweet Facebook Share Email This article originally appeared on SEO Tribune and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?