Jay LeonardSmall businesses usually look forward to launching their own website in order to establish their presence on the Internet and ensure that they are reaching out to a bigger set of prospective customers who will turn out to be fans and subscribers in the future. This is why it is important that you, as a small business owner, take care of the minutest of details on your website in order to give a flawless experience to your online prospective customers. This will ensure that they have a fair idea and a positive impression regarding your business and this will attract them to your business in the future. Here are three of the most common mistakes made by small businesses in designing their websites that must be avoided:
1. User Unfriendly Navigation
One of the first and foremost things that you need to remember when you are designing a website for your customers is the fact that they are looking for a hassle free experience when they are choosing to stay at home and not go outside and talk to your business physically. Having a poor navigation setup on your website will not only hinder this craved hassle free experience for your customers it will also make it extremely difficult for them to spot the right information and content about you that you have out up on the internet.
This will lead to customers forming a negative idea regarding you and your business and they might be steering away from your business and subscribing to your rivals instead.
2. Bad Quality Content
On the internet, there is a saying, content is king, and a small business owner trying to get his footing in the swarm of companies will need to ensure that his website delivers the best content to its readers in order to ensure that the point of view of the seller is put across successfully which will in turn make the prospective online subscriber of your website to turn into a full-time customer of your business. Remember that the right type of high quality content with a host of other SEO tips and tricks will promote your businesses’ website which will start enjoying higher ranks on the search result page on search engines.
These factors play a great role and thus it is important that your content has the following characteristics:
- SEO friendly.
- Original content which has no remote stigma of plagiarism attached to it.
- The content must be appealing visually and also when the customer chooses to read it in detail.
- Add visual elements like videos and photographs to the content of the website to make it more attractive.
These two mistakes happen to be the most overlooked ones when you are launching a website. You can also check out some DIY websites/software that can help you in making your website. Here you can find a list of websites with their website builder review duly given, making it easy for you to choose the best option for yourself and come up with a great website of your own.
This article was written for Business 2 Community by Jay Leonard.
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Agreed. These are the most common mistakes that every blogger/ website owners should avoid. But I think it’s also important to avoid using pop-up windows and placing too many ads on a page.