Small businesses with less than 20 people account for 89.8% of all business in the United State of America, according to the Small Business and Entrepreneurship Council. Many of these small businesses could never afford big SEO agency prices; however, they also can’t afford not to do SEO. So how can small businesses on a budget fight their way to the top of search engines, manage their social media and grow their own online presence? They can use free and paid DIY SEO analysis and management tools.
Quality SEO agency prices can run thousands of dollars per month, but SEO analysis and management tools can only run a few hundred dollars per month. The catch is you have to find someone in your office who can dedicate a few hours per week to managing your own SEO campaign. It’s not rocket science; most of the SEO analysis and management tools walk you through everything you need to know and do. Some even offer extra paid support and some are of these tools are actually free, or have free versions.
To make things easier I’ve put together 10 of the best SEO analysis and management tools on the web. I’ve also address the benefits of each tool. Enjoy.
1. OptimizeMySite
- Free version: Yes (No credit card required)
- Paid option: Yes ($29 / mo and $149 per month)
- Track keyword rankings: Yes
- Competitor audits: Yes
- Landing page audits: Yes
- Videos and tutorials: Yes
- Blog article audits: Yes
- Social media monitoring: Yes
- Mobile SEO analysis: Yes
- Support: Paid only
2. Website Grader
- Free version: Yes (No credit card required)
- Paid option: No
- Track keyword rankings:No
- Competitor audits:No
- Landing page audits:No
- Videos and tutorials:No
- Blog article audits:No
- Social media monitoring: Yes
- Mobile SEO analysis: Yes
- Support: No
3. Google PageSpeed Insights
- Free version: Yes (No credit card required)
- Paid option: No
- Track keyword rankings:No
- Competitor audits: No
- Landing page audits: Yes
- Videos and tutorials:No
- Blog article audits: Yes
- Social media monitoring:No
- Mobile SEO analysis: Yes
- Support: No
4. UpCity
- Free version: Yes (No credit card required)
- Paid option: Yes ($50 per month)
- Track keyword rankings: Yes
- Competitor audits: Yes
- Landing page audits: Yes
- Videos and tutorials: Yes
- Blog article audits: Yes
- Social media monitoring: Yes
- Mobile SEO analysis: Yes
- Support: Paid only
5. SEO SiteCheckup
- Free version: Yes (No credit card required)
- Paid option: Yes ($19 to $80 per month)
- Track keyword rankings: No
- Competitor audits: Yes
- Landing page audits: Yes
- Videos and tutorials: Yes
- Blog article audits: No
- Social media monitoring: Yes
- Mobile SEO analysis: Yes
- Support: Paid only
6. QuickSprout
- Free version: Yes (No credit card required)
- Paid option: No
- Track keyword rankings: No
- Competitor audits: Yes
- Landing page audits: Yes
- Videos and tutorials: Yes
- Blog article audits: Yes
- Social media monitoring: Yes
- Mobile SEO analysis: Yes
- Support: No
7. Varvy
- Free version: Yes (No credit card required)
- Paid option: No
- Track keyword rankings: No
- Competitor audits: No
- Landing page audits: No
- Videos and tutorials: No
- Blog article audits: No
- Social media monitoring: No
- Mobile SEO analysis: No
- Support: No
8. Woorank
- Free version: Yes (No credit card required)
- Paid option: Yes ($49 / mo and $149 per month)
- Track keyword rankings: Yes
- Competitor audits: Yes
- Landing page audits: Yes
- Videos and tutorials: Yes
- Blog article audits: Yes
- Social media monitoring: Yes
- Mobile SEO analysis: Yes
- Support: Paid only
9. SiteAnalyzer
- Free version: Yes (No credit card required)
- Paid option: Yes ($49 per month)
- Track keyword rankings: Yes
- Competitor audits: Yes
- Landing page audits: Yes
- Videos and tutorials: Yes
- Blog article audits: Yes
- Social media monitoring: Yes
- Mobile SEO analysis: Yes
- Support: Paid only
10. SEMRUSH
- Free version: Yes (No credit card required)
- Paid option: Yes ($70 / mo and $500 per month)
- Track keyword rankings: Yes
- Competitor audits: Yes
- Landing page audits: Yes
- Videos and tutorials: Yes
- Blog article audits: Yes
- Social media monitoring: Yes
- Mobile SEO analysis: Yes
- Support: Paid only
Conclusion
Agencies are great, and probably are the best choice if it’s in your budget. But if it’s not in your budget, that doesn’t mean you shouldn’t do SEO. Just do it on your own with one of these SEO analysis and management tools. If you know of any other great SEO tools please list them below in the comments so everyone can try them. Thanks for reading.