Search Engine Optimization (SEO) refers to the process of getting free traffic from search engines. Major search engines such as Google and Yahoo have search results where contents on web pages are shown and ranked based on what the search engine considers most relevant to users. SEO is a prevailing part of your company’s marketing plan. It refers to how easily consumers can find your products and services through major search engines.

Here are 10 tips on how to improve your Search Engine rankings:

1. Submitting URLs to Search Engines

Submitting the URLs of your web pages is a relatively easy process. You could simply click on “submit URL” or “suggest a site” which can be found on the main page of the more popular Search Engines. URL should be submitted whenever a new webpage is created. Most importantly, it is necessary to resubmit the URL to Search Engines when a web page is updated or revised.

2. Enticing Page Titles

Enticement to click is often based on an attractive page title. A page title is displayed on browser’s title bar and the user’s list of query results on Search Engines. Enticement to click can be achieved by having good page titles accompanied good descriptions, which come from the Meta description tags.

3. Paid Submission

Paid submission allows companies to rank higher in a competitive environment. For example, having your company listed as a sponsored search result will make your products and services more visible.

4. Keywords

If your website contains the word “advertising” 50 times and your competitor’s page contains the word “advertising” only 20 times, and you have the word “advertising” in the Meta tags and in a page title, your page would rank higher in major Search Engines.

5. Relevant Page Content

The amount of words on a page, their arrangement and relevance to the title can improve Search Engine ranking. Frequency of particular words on the page indicates the likelihood that the Search Engine will pick up on your keywords and indicate to a search result that you have the content people are looking for.

6. Consistent Image Naming

Having many images on a page does not improve your ranking, however, if you name your images correctly, it is likely that Search Engines such as Google Images will find your image. Therefore, name your images carefully and always create alt attributes for your images.

7. Including Meta Tags

Meta Keyword tags describe what a page contains to the Search Engine. Using as many keywords as possible will help to increase the chance that users can find your site based on that word.

8. Adding Links and Cross-links

Make sure you include links on your website. Link out to other websites and other pages within your website. This will cause the site to be considered more valuable by Search Engines since it allows browsers to turn links into information on other pages.

9. Frequency of updates

You should regularly update your site. Search Engines usually rank sites that are current and provide valuable information that has been recently updated. Making frequent changes to your pages and content will give you a higher ranking in Search Engines.

10. Mobile Optimization

People now often use their smart phones to view webpage, therefore it is necessary for your company to create pages that are optimized for mobile phones. Google has created capabilities to allow cell phone users to search listings that were mobile device enabled.

What SEO tactics do you employ? Have you found them to be successful?

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