SEO, as a whole, is not an easy thing to carry out. Yet, there are certain strategies that you can implement on your website that are very easy to do. Below, we have listed 10 points that you can begin working on right away!
1. Anchor Text + Links = Easy Ranking Boost
Take a look at the following examples:
– Click Here
– 5 SEO strategies for beginners
Which piece of text do you think would be best to place a link within? If you chose the latter, congratulations!
If the anchor text is descriptive of the page you want to link to, then it will assist your ranking in the eyes of Google. A generic saying like ‘click here’ doesn’t, and is a wasted opportunity.
2. Making Use of Heading Tags
As well as being a good way to break up content in a natural way, heading tags are also supportive in getting Google on your side. Just by placing a H1 or H2 tag in a body of text will help Google analyze your website in a more efficient manner.
3. Fully Utilize Page Loading Speeds
Although marginally increasing your website speed might not seem like the most helpful thing when it comes to SEO, Google has begun to use it as a measuring gauge for rankings on their pages. As a result, the faster your website loads, the more beneficial it will be for its page rank.
4. Submit Your Sitemap to Google
Submitting your sitemap to Google (via Google Webmaster Tools) is a simple, yet effective way to get all your pages indexed and noticed by the search engine giants.
And if you don’t have a sitemap yet, then they are simple to create.
5. Describe Your Image File Names Fully
This is about as simple as it gets, but make sure that you include a descriptive title for any image file names you upload!
Something generic like ‘img0001’ is not helping in any way whatsoever when it comes to optimization, but if you describe the picture in 3-5 words, then it will help said image appear in search results and bring further clicks to your page.
6. Focus on the Length of Content
Research shows that the longer the written content of a page, the better it will fare when it comes to ranking on Google. Although producing something that has depth can take time, it could be a simple case of compounding a few smaller posts together to come up with something that is both more valuable to a reader and likely to bring in more viewers.
7. Highlight Important Text with Strong Tags
Strong tags do the same thing as bold tags, with the added exception that they are recognized by Google a lot more. If you have keywords that you want to rank higher for, then place a <strong> tag around them and they will be highlighted (quite literally) and brought to the attention of Google.
8. Check for Broken Links
Simply put, search engines don’t like broken links. Thankfully they are easy to identify and amend. WordPress has their own plugin for this, but you can also use the below link to scan your website for any faulty links:
http://www.brokenlinkcheck.com/
9. Make the Content for Humans, Not Robots
Optimizing your content for search engines is all well and good, but you have to make sure that anything you produce is focused solely towards the users POV. It needs to be engrossing and free-flowing…rather than a keyword-centric, herky-jerky blob of text!
10. Find Out Which Keywords to Target
This may seem a bit too obvious, but make sure you investigate and know which keywords to target! Once this is done, you can then plan your content around the results of your research.
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