10-Minute Link Building Tutorial For The New SEO

When it comes to SEO and link building webmasters are confused and do not know if they are Arthur or Martha. Some say search engine optimization is now a dirty word, other say that we no longer should be link building at all, who should we listen to?

I personally have weathered many algorithm changes and the basics still remain after all the storms have hit. There is still no doubt that we all still need backlinks to our sites!

We need backlinks because:

• Bots travel through links and index our sites more often.
• Real people visit our sites through links.
• Links can sometimes help with search engine rankings.

If we do not build links then how does our site really get found?

There are two ways to build links:

• Wait for others to create links for us.
• Go out and build links ourselves.

The following link building tutorial will help you attract incoming links by developing your content and getting people interested in your site. There are no magic techniques, but if you follow these few steps, you can start attracting several new high-quality links every day.

Determine Your Incoming Keywords

Almost any link to your site will help it improve its overall rank. (The exception is links from spam sites.) But unless you serve a very broad audience, you really want to improve your site’s rank within your niche. For that you need targeted links.

Determine what keywords people search for in your niche. For example, if your niche is puppy dog food, determine what people search for when looking for puppy dog food. Extract from that information a short keyword you want associated with your site. That’s the keyword you want other people to use in their links to your site.

Now we all know you should vary your anchor text to make it look natural, but if a page is clearly about something in particular, you will get banned for creating a reasonable amount of links that say similar things.

Build Your Content Base

I’ve known several Web entrepreneurs who went about link building backwards—they started link building before they really had a website. Convincing people to link to a almost non-existent website is hard; convincing people to link to a great website is easy.

So make a great website. See my checklist on how to build a successful WordPress website.

I suggest that before you use the rest of this link building tutorial, you ensure that you have at least 10,000 words of quality content. Anything less than that makes both people and search engines think your site could be a scam.

Now 10,000 words may sound like a lot, but if you’re passionate about your subject, you should be able to write 10,000 words in less than a weekend. And, when you’re done, you’ll have plenty of content to which other people can link.

Get Your Audience Working For You

Several link building techniques I’ll discuss later in this link building tutorial require you to actively go out and seek links. But the best link building technique is to get your audience working for you by linking to your site.

The number one way to get your audience working for you is to make them excited. You can do that in a number of ways:

• Great content: if you help them do something valuable, you audience will rave about you—and when they rave about you, they’ll link back to your site. Just remember that quality content is exactly what your audience wants to see. Therefore if your readers are happy, you must be doing something right!

• Personal contact: if you develop a personal relationship with your audience through email, your comments, or social media, your audience will treat you as a friend and link back to you as often as possible.

• Great deals: if you offer your audience a great deal on something, they’ll share it with their friends by linking to your site. If you see a great offer on a site, link to it, or consider my favorite technique: giving away prizes as part of a contest.

Establish Relationships

But don’t just make your audience happy—also make happy the other people in your niche. One great way to do this is by establishing link partners by forming relationships.

Link partners aren’t those old link exchanges which were popular 10 years ago when Google was just starting to get big. Link partners are people who work with you to promote both your brand and theirs.

For example, if you’re in the puppy dog food niche, you can partner with a company that sells puppy dog toys. You each agree to link to the other’s site in a blog post once a month. (Make sure you make the paragraph the link appears in relevant to the other company.) Those cross links, which will look 100% organic to Google, will help both of your sites grow.

Advanced Link Building Tutorial

Before I finish this link building tutorial, let’s discuss three advanced link building techniques around the guest post technique:

1. Repeating guest posts: one of the most basic link building techniques is offering to post on someone else’s blog. If they accept your post, they also link back to your blog. But if they like your post, why not make it a regular thing? After your post runs on their site, offer to automatically write and send them a post every two months, or at whatever frequency works for you. Every time they run one of your new posts, you’ll get a new link—and their audience will be increasingly exposed to your company.

I hear people saying “oh too many links from the same site will be considered spam”. Really? Since when has great content with links been called spam?

2. Prepare the ground for guest posting: the best links for your site come from sites with a higher page ranking than your site. But these higher-ranked sites are probably inundated with offers for guest posts, so how do you make your offer stand out? That’s easy: establish a relationship by frequently posting comments on their blogs. Make sure your comments are insightful and nice.

3. List your guest posts: after you’ve guest posted on several sites, create a page on your site listing all of your guest posts. Then link to this page whenever you offer to guest post for another site. When that site’s editor sees all the sites you’ve posted on before, he or she will know that you’re easy to work with and that you produce great quality work—and producing great quality work is the key to success according to this link building tutorial.

Again you will hear people say “oh isn’t that reciprocal linking?” Well I guess it is.

  This article originally appeared on Lets Build Websites and has been republished with permission.
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Author: Jay Leonard

Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

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