It’s true. I hate to be the bearer of bad news, but the truth is clear:

You Suck At Sales

Why? Very simply, it’s because you’re selling.

I define buying & selling different than most people. To me, buying is a pleasurable process where you happily exchange money for something you want or need.

Selling, on the other hand, is an uphill process of trying to convince someone that they want or need what you have. It’s all about overcoming objections, coercion, manipulation… I’m getting a headache just thinking about it!

Selling is a tough job, and a losing battle. That’s why salespeople suck at it. Likewise, being sold is not enjoyable to a customer. That’s why people have built-in sales resistance, that’s automatically and unconsciously triggered at any attempt at selling them.

A while back, author Neil Strauss came out with a book called The Game about his experiences in spending a few years with an underground society of so-called “pickup artists” who essentially boiled dating down to a science. Having met Neil a long time ago at a marketing event, I couldn’t resist checking out the book, and it was interesting.

He tells the story of how women, who are approached by extremely attractive men they desire greatly, routinely reject them anyway – just because of how they approach the women!

In other words, they got rejected because they’re basically selling instead of using a better approach.

And guess what – you’re doing the same with your sales prospects. You may have a great product, at a great price, that does a great service for
your customers. But if you’re selling you’re not going to get anywhere.

The very best salespeople – the six figure earners – never sell. Instead, they create the circumstances for buying to take place, and sit back and simply let people buy.

How To Succeed in Sales

Of all the varieties of selling, from rookie mistakes all the way to sleazy dishonest tactics and so-called “closes,” the worst of all is cold calling.

If you look at my definition of “selling”, cold calling definitely takes the cake. It makes it practically impossible to let people buy.

If you want to succeed in sales, and become a top-performing salesperson almost immediately, there are two steps you must take to make that
happen:

1. Stop selling, and start creating circumstances where people buy.

2. The first step to that is to stop cold calling – it’s the worst form of selling.

Take those steps, and watch your sales numbers explode and your stress disappear!

And if you’re wondering how on earth you can stop cold calling, then download the free 37-PDF of my Never Cold Call Again system. Get it here: http://www.nevercoldcall.com/