Working as the Marketing Manager for an emerging growth company, it is your goal to achieve the greatest ROI possible on all marketing related ventures. This is especially important – as with any emerging growth company – because funds are tight and every spend is scrutinized. This fiscal year, you are tasked with launching and funding a new marketing initiative for which the funds are being allocated at the channel partner level. In other words, your channel partner re-sellers must determine the best use of funds for reaching and converting end-user customers. What is the best marketing funds management solution that will assist you in reaching and supporting multiple partners, giving your channel partners the flexibility they need, but most importantly providing you with visibility for how the funds are being used and what the ROI is for the initiative?

First, you must identify the problems you are having with your current process or system:

  • Your CFO disagrees with your decision to spend thousands of dollars without an analysis of how the partners will utilize their funds and grow your bottom line
  • You have limited visibility into and control of how your channel partners will utilize the marketing funds as spending often occurs without pre-approval
  • As the Marketing Manager, you perform marketing funds analysis using multiple, time-consuming spreadsheets
  • The data is nearly impossible to track by campaign
  • Distribution information is inaccessible to your channel partners

As a growing organization, you need a closed-loop marketing management solution that integrates all of your campaign phases from start to finish. Such a solution should:

  • Support complex Marketing Development Funds (MDF) such as yours
  • Measure financial goals for each campaign and each channel partner
  • Monitor your partners activities during the campaign and their ROI
  • Measure your channel partners selling performance
  • Track all campaign activities, claims and approvals in a centralized, easy-to-use environment
  • Maximize ROI of marketing ventures through the channel

Streamline Channel Marketing with a Partner Portal

Your emerging growth company can achieve a greater ROI on partner marketing funds through the automation of the funds management process. This automation is achievable only through Partner Relationship Management (PRM) technology. PRM provides a comprehensive platform for real-time insight into how funds are being utilized and how they are impacting your partner sales efforts and how you can tie rewards to their performance.

Partner Relationship Management is a cost effective, campaign tool that can determine your
marketing targets, channel sales data, market trends and partner’s performance from a central user interface, or a partner portal. In addition, PRM can track campaign spending, easily create and deliver information to all partners, improve the quality of your company’s financial plans, increase collaboration with channel partners ensuring greater campaign energy and success and manage your overall business objectives.

For a free white paper on how PRM can optimize your MDF programs, click here.
LogicBay’s Partner Relationship Management (PRM) Technology is rich with best practice workflows making it easier for organizations to do business with channel partner re-sellers. The result: More engagement and Mindshare. Greater Efficiency and Cost Savings. Alignment with Channel Partners. And, Performance Improvement for the Entire Sales Enterprise.

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