Technology has changed the world forever. And on that ride, we have all changed as well. It would be hard to imagine our lives without so many things we take for granted thanks to technology.

However there may be one area where technology has not been our best new friend. Our people skills. Specifically in business development and sales. Not all products and services are sold with direct technology. Selling computer screen to computer screen is one thing, but selling between two people is another. Has business placed such a great importance on technology that the professional development of employees may not have the force it once had?

Business is still about an offer (the seller) and the acceptance (the buyer). Businesses need revenue growth each year to sustain and expand. While a business will have technology in their back-pocket, but do they have the people skills to pull off the sales needed?

Are revenue goals challenging not because of the lack of a brilliant marketing campaign to bring in new business opportunities but because people have a harder time selling? Maybe it’s not about the car but the driver? While some employees may have the educational side covered for their job, they very well may lack the people skills sided uncovered.

Most, if not all products and services are very similar in nature. What will separate the competition from one another? Most likely the person selling the product or service. They become the key factor in the sales process. How they present themselves and what they are selling, will make a difference. There are businesses that send very knowledgeable representatives out into the marketplace to sell but those people may not achieve their goals as a result of not being as comfortable as they should be when it comes to communicating or selling. Not everyone has that DNA in them. And it’s not bad that they don’t. The worst thing a business can do is set up people for failure.

Recently there have seen several articles from the HR world stating how some people being interviewed for jobs are having a difficult time in communicating  to those interviewing them. Some professionals are saying basic people skills have been on a decline.

Obviously technology is only going to expand very day. Our professional communication skills needs to keep in the race.

Not everything sells itself. We still may need to say, “Hello. Good to see you. How may I assist you?”