Businesses can’t function without employees, and if part of your company is about sales, you have to ensure you get “A Players” to help drive revenue for the team. Learning sales recruiting best practices allows you to hire “A Players”. It also teaches you how to retain your best sales people, which can be even more important. Once you get the best, you need to learn how to keep the best.


The recruitment strategy should be ongoing. You may not currently need any sales people, but you should have some options available for when you do need them. If you wait until you need them, you’ll rush through the interview process and may not get the best people on your new team.

Instead, focus on creating a system that attracts talent to you. Your marketing team can create pages for your website that will promote your values, rewards and culture. People looking for work will see that and want to be part of it.

You may also get the current employees involved in recruitment. Providing incentives in regards to recruiting rewards can boost your pool of potentials. A Players likely know others who are good at sales, which can help drive revenue.


It is important to understand that not everyone can sell. That’s not necessarily a bad thing, but if you have a group of non-selling salespeople on your team, you won’t make it. Creating a sales-assessment profiler can help you. It is a particular test that is used to measure sales behaviors and potential. You’ll get the best options for the team and can keep the ones who didn’t qualify for other areas, such as reception or management positions.


Even if you have the best of the best, there is always room for improvement. You should continuously identify where progress could be made through sales training and testing. The salespeople may grumble, but they’ll be happy to find out their weaknesses and learn how to overcome them. While motivating your team to do better, you can also drive revenue.

Posting and Monitoring

Job boards could be your new best friend. Posting new jobs on these boards can spread the word and get you potentials. Job boards are a ready source of people who are eager to work. Many of them are already sales professionals, so you may get lucky and find one or two difference makers.