Field sales has always been challenging. Reps are on the road constantly, visiting customers, merchandising products, and managing their work from their cars and hotel rooms. They must balance flexibility and productivity, while setting their own schedules each day and staying focused on meeting tough sales goals.

Today, however, many of the biggest headaches that the mobile workforce once faced are disappearing. Increasingly, sales reps are no longer searching for fax machines in dated hotel business centers. They no longer have to carry heavy samples, catalogs, and paper order forms into meetings. And they don’t have to return from a long day on the road to re-enter orders from paper forms into their computers.

So what’s changed? Technology is now enabling sales reps and other members of the mobile workforce to be productive on the go. Employees are no longer tethered to a desk or confined to their offices. They can work effectively, remotely. Let’s take a look at how a mobile sales rep app in particular can not only help field reps sell products more easily to retailers, but also more effectively.

How a Mobile Sales Rep App Can Increase Sales Effectiveness

1. Access to Information, Offline

One of the biggest challenges to working on the go is information access––getting access to information like pricing, customer order history, and inventory levels while on the road. Today, however, mobile order writing applications are putting that information directly in the hands of sales reps. Instead of having to call the back office to check or confirm numbers, things like customer-specific pricing and inventory levels for each item are stored in the application and available even when offline.

2. A Digital Catalog

Another advantage to these applications is that reps no longer need to transport cumbersome product samples, fabric swatches, and catalogs, to each and every store visit. Instead, high resolution product images are organized into an easily navigable digital catalog. These images can be zoomed in on for detail, and retailers can get a comprehensive sense of the entire line.

3. A Replacement for Paper Order Forms

Too many mobile sales reps are still using old-fashioned paper order forms, or other manual methods of order writing (like fillable PDFs and Excel spreadsheets). Instead, mobile order writing applications allow reps to write orders as they are browsing their digital catalog. As already mentioned, customer contact and pricing information are stored within the application, so that reps can build an order in just a few taps.

4. Integration with Back Office Systems

A mobile sales rep app that can be integrated with back office systems can save reps an enormous amount of time. Where reps were once obligated to re-enter every order they’d written into an ERP or accounting system, their orders are simply synced with those systems once reconnected to the internet. The back office team can then receive it immediately and begin the fulfillment process.

It has never been a more exciting time for sales reps on the go. Mobile order writing applications are enabling them to work faster and more strategically, replacing the tedium of order taking with more strategic value.

Questions about how mobile applications can help transform your field sales team? Let us know in the comments.