I always said I’d never be one of those parents who is always talking about their kids to the boredom of everyone around them, but sometimes I simply can’t resist – so here I go!

Our second daughter just turned three and life just keeps getting better! Of course, #2 is a lot easier – you already know what to do (sort of, anyway) and what to expect. It’s having your first kid that’s a bit scary.

Since we didn’t know what to do when we were expecting our first daughter, we hired a baby nurse for a few days, not to take care of the baby as much as to teach us how to take care of the baby ourselves.

The most obvious part of baby care is that you’re never pleading with or begging the baby to do anything. Instead, you create the ideal circumstances to get the baby to do what you want, or what’s best for the baby.

What’s most interesting is that unlike typical, sleep-deprived, frazzled new parents, we were sleeping pretty well and are relaxed and life is going on mostly as normal. All this because of a little bit of knowledge! (It helps that I’m a night owl who would stay up till 2:30 am and my wife is a morning person who would get up at 5:30 am. That made a baby a LOT easier!)

This was also true when we got a dog. We have a Great Dane, and with a dog of that size, you can’t mess around with it being untrained. So we hired a military dog trainer to come to the house – she actually trains MP dogs for the US Air Force – but rather than train the dog directly, what she really did was teach us how to train the dog. The results were pretty amazing, and people are continually amazed at how well-behaved our dog is.

Again, there was no begging or pleading or saying “please” to the dog. You create the ideal circumstances, and the dog does what you want it to do.

The bottom line with both dogs and babies? Begging doesn’t get them to do what you want.


If begging doesn’t work with dogs or babies, it most definitely won’t work with sales prospects. In fact, it actually turns them off and gives them all the reasons in the world not to BUY from you.

Like parents who go through life, or at least those first few months, frazzled and sleep-deprived, most salespeople go through their lives frazzled and stressed out. And frequently broke.


Because they’re not learning HOW to be successful. Worse, they sell in a way that comes across as BEGGING and PLEADING to prospects!

Begging & pleading with baby = fussy difficult baby.

Begging & pleading with dog = bad dog.

Begging & pleading with prospects (even if you don’t realize you’re doing it) = NO SALES. (Or worse, getting stuck with a nightmare problem customer who will make your life miserable.)

So do yourself a favor, stop begging & pleading with prospects. Stop putting prospects up on a pedestal and supplicating to them and treating them like superiors. Instead, take charge and create the circumstances for them to buy right now.

“Circumstances? Hell, I make circumstances! ATTACK!” -Napoleon Bonaparte

You need to have the same attitude in sales! Don’t beg & plead – ATTACK!

Here’s to your continued success and prosperity!

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