First, there was telemarketing. Then, there’s email, and search engine marketing. Now, B2B lead generation experts say that sales and marketing organizations must focus on creating quality content for blogs, social media, and other online campaigns to generate qualified sales leads. It seems that B2B lead generation has come in leaps and bounds since the advent of the internet and mobile devices. Now that the whole world is going crazy over smart phones, there is every reason for inside sales professionals to take advantage of this marketing opportunity in order to grow their business.

According to a 2012 survey conducted by Pew Research, nearly half of American adults are smart phone owners, around 90% of which use handheld device to access the internet or email. These figures give an idea of how having a good mobile marketing strategy is crucial for B2B marketers in their sales lead generation and appointment setting initiatives.

Here are a few tips to help you run an effective mobile lead generation campaign:

  • Create a mobile version of your website or landing page, and make sure it is optimized for various devices and web browsers. If possible, you may also create a dedicated mobile site using specific design and functions tailored to your mobile visitors.
  • Consider various mobile options such as Short Message Service (SMS), Multimedia Message Service (MMS), voice, email, etc. in reaching out to sales leads and prospects.
  • Integrate mobile with your email, online, telesales, and social media strategies for best results. Like all other lead generation channels, it does not succeed as a standalone or isolated campaign.

How are you approaching mobile marketing in relation to your inside sales lead generation strategy?

This post originally appeared at CallBoxInc.