Technology and Sales Fotolia 35451096 XS resized 600A couple of weeks ago, I was working on an email campaign to follow up on my client’s sales effort, but I ran into trouble setting up an integration tool on my computer. I remembered that a sales rep on my client’s team was pretty good with tech and had helped out before, so I asked him for assistance. While I was on a web conference using a free program I had downloaded, I wasn’t surprised when my colleague took control of my screen and guided me through each step. In just 5 minutes, he had shown me how to set everything up perfectly!

After our chat, I realized how much of the technology we used I had overlooked. Not only was I about to significantly boost my daily productivity, but I was collaborating with a coworker who was halfway across the country as if he were right next to me in my cubicle. This made me think: What other tech changes have had the greatest effect on how we communicate and work in sales? I spoke with some of our experienced salespeople to find out which sales tech changes they believe have had the biggest impact over the last ten years.

The first video of three, is of Laney Pilpel, the Director of Customer Success.