Internal communication is paramount to every organization’s success model. In fact, improved communication raises employee engagement levels and results in a higher morale and increased productivity.

If this is true the question that should be asked is, are you communicating effectively within your own organization? Everything is changing, all the time – customers, technologies, processes, strategies, etc. But how do we craft a process for something that is always evolving? And without an effective communication strategy, how do we adhere to a new process once it is developed?

At QuotaFactory, we pride ourselves in our training process for both new hires and seasoned reps. Recently, we implemented a new internal collaboration platform, Slack, along with an integrated tool called Bonusly to bring our internal communication to the next level. With these technologies, all members of the QF team are able to share ideas and reward each other monetarily for going above and beyond their daily responsibilities.

We thought the tools themselves were cool, but wondered how to leverage them in such a way that we could maximize their full potential and improve sales training. Here is how we made them work for us:

Encourage user adoption throughout the entire company.

At QuotaFactory, we started using both Slack and Bonusly in a small test group to determine the best way to utilize them throughout the company as a whole. Testing the platform as a small group first allowed us to truly understand it’s capabilities and determine whether it was right for our environment and our culture. Once we familiarized ourselves with each of the features, we designed handouts and a training session for future reference. Instituting “Slack Day” after roll out also aided in our ability to get up and running in no time and really provided incentive to get everyone on board as quickly as possible.

Establish user guidelines that work for you, not your technology.

It goes without saying that most companies will use internal communication tools in different ways. This is the beauty of technology. We found it most beneficial to use these platforms for training, strategy sharing, and voicing new ideas. By providing an outlet where everyone can express their opinions and ideas, regardless of rank or tenure with the company, we are able to make changes quickly and effectively. It is important to ensure that the usage of the platform and it’s integrations fit into your process rather than bending your process to the terms of the platform. This is how you will truly begin to recognize the platform’s worth.

Share content to establish best practices.

Expanding internal communication beyond the boundaries of email can greatly change and enhance the way your organization shares content and spreads best practices. Ideas and strategies that were once shared in the confines of meetings and small groups can now be shared with the entire office. Pretty soon, your internal collaboration platform will have a long list of best practices and strategies compiled for everyone to access and to be simulated throughout the company.

Lead by example.

It’s important that your company executives are as much on board as the rest of the office. Ensure that your leaders are also using your communication technology to express advice and mistakes they have learned from so that others can benefit from their more tenured experience. Also, as a sales development manager, it’s important to summarize strategy techniques, training notes, and key tips within the appropriate channels after team meetings. This can benefit those on vacation, in other meetings, and the rest of the company.

Internal collaboration technology expands the reach and capabilities of email and can greatly enhance the continuous training of your sales development reps as well as other executives in your company. Not only are ideas, strategies, and other information shared more effectively, you are also contributing to your organization’s database of wealth and knowledge to learn and improve from.

How do you effectively communicate with your team?