Holiday Sale photo from ShutterstockAs a brand your goal is to have yourself or your company seen by as many eyes as possible, and attract more potential leads, which produces sales and opportunities. A great way to accomplish this is to create an offer surrounded by a newsworthy event or holiday.

There are several ways your brand can reach out during the holidays and special events, which will create more buzz and shares on social media as well as drive traffic to your website. Here are some effective strategies you can use:

Major holiday celebrations – It is easy to miss an opportunity on these events simply because we are either out of the office or more focused on communicating with friends and family. But this is the perfect time to take advantage of what others may not be paying attention to. Not only can you reach out to your current audience and offer them a discount or freebie, you can bring in new leads as well. One word of caution is to be aware of religious holidays and be respectful of various beliefs.

Happy birthday announcements – Currently Google Plus and Facebook profiles will help you keep track of your followers’ birthdays. This is a great time to send them something special on their birthday! Use Google Docs or Microsoft Excel to keep a record of your contacts’ birthdays with reminders set up each month.

Personal events – Does your brand have something special to share? This could be a special announcement for an individual or company. Offer a celebration gift, and bring your community in on the celebration.

Offline events – Perhaps a new seminar is in town for your niche or your brand is hosting its own local meeting that can be used as an online invitation. Bring your fans and followers to these events and expand your following.

A brand new season – With each turning point in our calendar there is an opportunity to celebrate the end of one season and the beginning of the next one. Do you have a new product or service to offer? Use this time to be creative!

Sharing great deals and announcements with your customers or clients will generate more sales and build a stronger community for your brand. Instead of taking a break during the holidays, rev up your marketing engines and keep your business moving into the new year.

Read more: How Businesses Can Take Advantage of Special Events