Automating all of your sales processes so you can spend more time actually selling and nurturing customer relationships. Sounds good, right? This is what Customer Relationship Management (CRM) platforms do for today’s growing businesses.

CRM.Sales.Lead.ManagementWhat is CRM lead generation all about? Finding more high-quality leads, more quickly, and growing your sales pipeline, building a lead generation engine within your business – leveraging key marketing assets to support your lead generation activity.

CRM lead generation, it’s a multi-faceted process with the most important job any software can have when it comes to helping a business grow – generating leads and increasing sales.

A CRM application can be an invaluable tool that will simplify the management of small business sales initiatives. Implementing the right CRM can increase sales productivity – allowing you to close more deals, increase sales, and improve real-time decisions and forecast accuracy.

With a CRM software solution, there’s is no secret formula for generating qualified leads and nurturing customers.

However, there is the opportunity to drill deep in to customer data to enrich sales initiatives – if you recognize and optimize the benefits CRM can deliver.

Pipeline Management: Using CRM application data is one of the most reliable means for qualifying leads. Addressing well-qualified leads gives the sales team the opportunity to focus on those who are ready to buy while keeping those people who are just out looking in the pipeline. Accurate forecasts and opportunity management allows sales teams to see what stage sales deals are at in the pipeline – so opportunities are not lost. Sales opportunity tracking for progressing leads, converting them to opportunities and allocating them to the right reps or teams, also factors into solid pipeline management.

Customer Analytics: Having data is one thing – leveraging that data to increase sales is another. CRM applications allow sales teams to analyze which leads and sources are producing the most sales as well as those that are producing the most revenue. This type of real-time, customer-centric information is vital in determining which marketing efforts and sales strategies are most successful. CRM systems help enterprises get the best possible view of their customers, including those who are most profitable – and in the greatest position to make purchases. By using the tools and functionality of today’s CRM solutions, companies can track successful marketing campaigns, target and anticipate customer requirements, adjust sales tactics and strategies to meet targeted customers, identify customer attrition and improve the overall customer experience.

Relationship Building: CRM solutions are all about customer relationships, because maintaining current customers makes a sales team more efficient. The detailed data that the CRM application collects and reports help retain strong relationships by providing better service to customers, anticipating their needs, tracking conversations, and building strong customer profiles. Each aspect of the solution is geared toward building better relationships and better ways to engage customers.

Mobile Nurturing: With mobile CRM sales teams can make important business decisions based on real-time reports, access critical customer data on the road or at customer sites and accomplish more on any device, regardless of your location – 24/7 productivity. Real-time sales reports allow mobile sales professionals to make the best decisions possible – at any time. The result? Sales opportunities are consistently tracked – allowing leads and conversions to progress.