lead generation, appointment setting, sales lead generationAs a marketer, you want to make sure that your plans for lead generation don’t go down the drain. After all, generating more leads means more chances of making a sale. The more sales you get, the more you will be able to help your company grow. As such, it is important that whatever it is your planning to do in order to achieve effective lead generation should work for your business.

Back in the day, marketers turned heavily to the use of traditional marketing methods: direct mail marketing, print media, TV and radio ads and even B2B telemarketing in order to generate sales leads for their companies. Today, however, marketers are seeing new possibilities in the world of B2B lead generation.

We now have the Internet to help us get our jobs done in much better and easier ways. In terms of marketing, the Internet has created a new avenue for many marketers to traverse – the world of online marketing. So do you want to create lead generation tactics that penetrate into your target market? Want to see an increase in the amount of sales leads you generate?

Creating lead generation tactics that penetrate is not exactly something impossible. Doing so just requires that you know all the best ways to engage your target market.

Traditional marketing methods still work.

If you’re worried that what you’ve been doing the past few years is no longer working then don’t fret, it still does. Although, many marketers have already started shifting to other methods of marketing to their targets. Traditional marketing methods still work so don’t go throwing a fit just yet.

  • B2B Telemarketing – Still employed by many types of businesses. Most successfully used for cold calling and appointment setting. Allows you to reach target decision makers.
  • Direct mail marketing – Although somewhat costly, it allows for your marketing offers to gain more visibility in the eyes of your prospects. Usually has a high penetration rate due to it being delivered to a physical mailbox and address.
  • Print media – Usually used for B2C marketing campaigns. Although it can be employed by B2B companies, their target prospects will most likely not be able to see their print ads.
  • TV & radio – Once again, more effective when used in B2C marketing campaigns due to the fact that B2B prospects will most likely not be reached by such means of advertising.

Online marketing is the new way to go.

A lot of marketers have their eyes set on the Internet, constantly looking for new ways to market their products and services to their prospects. The Internet being what it is – large and open – marketing on the Internet is great for both B2C and B2B marketers. As the “new” way to market, it has become popular in recent years and is still gaining a much more importance as a marketing avenue.

  • Email marketing – Cheaper than direct marketing and with a faster, easier method of transmission. It is capable of being quite penetrable when it is fully understood by marketers that employ it on how to create powerful and short emails with good subject lines.
  • Social media marketing – Marketing through social networks is not easy… and that is why there are plenty of guides as to how marketers can learn to utilize social channels more effectively.
  • Content marketing – The saying “content is king” rings true here as more and more people seek high-quality content before coming to a decision on whether or not to make a purchase. Although it does not really “penetrate”, it helps businesses attract interested customers and potential clients.

Creating sales lead generation tactics that work isn’t as hard as you think it is. In fact, you are not limited to using only traditional and online marketing means to achieve your goals – you can combine them to create the right marketing mix and achieve maximum penetration rates in marketing to your target market!

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