Being a salesperson or wholesale distributor means you have to become comfortable with rejection. Whether you’re brand new to sales or a seasoned veteran, you will encounter some sort of rejection on a regular basis. How can you bounce back and prevent rejection from affecting your job performance? Follow these tips:

Don’t overreact.

When you are just beginning in sales, you may feel like every rejection you experience is the end of your career, but it’s important to stay calm and avoid overreacting. A rejection from a client does not signify that the end is near or that you will be fired—it happens to everyone! Your boss does not expect you to sell to every client, so why do you expect this of yourself? You can’t experience success in sales without also experiencing rejection, so stay calm and brush it off. Rejection comes with the territory of being a salesperson and is nothing to panic about.


Although you should never let rejection consume your thoughts, you should take time to think about what led to it. Of course, sales rejection is usually nothing personal, so don’t try to turn it into “what did the client not like about me?” Instead, focus on areas of your pitch that need to be improved. When did the client back out? What could you have done differently? Reflecting after you are rejected will help you tweak your pitch to make it perfect.

Build relationships.

When a client rejects you, that doesn’t mean you have to end the relationship with him right away. A rejection of your product or service is not a rejection of your relationship with the client. Keep this person on your contacts list so you can reach out again when you think you have a better offer to make. You should only remove the client from your list if he or she specifically asks that you do so, otherwise, be persistent and try to turn this rejection into a sale.

Think positively.

After you are rejected, it’s easy to focus on the negative, but try to prevent yourself from doing this. Instead, think of everything you have accomplished in your sales career. How many clients do you have? How many of these clients have increased their spend with you on an annual basis? Acknowledge your many accomplishments immediately after a rejection to remind yourself that you are capable of making a sale.

Talk to people on your team.

Sometimes, it’s best to talk to other salespeople around you after a client rejects you. Find out how rejection makes them feel and how they deal with it to bounce back quickly. Even if they don’t have the best advice, it helps knowing that other people feel the same way that you do. When you realize it’s normal to feel this way, it helps you get over it more quickly and bounce back into the swing of things.

How do you bounce back after experiencing sales rejection? Share your most effective strategies in the comments below!