By using a dedicated sales assistant to handle all of the little things, your sales team can focus more on selling and closing deals.

By using a dedicated sales assistant to handle admin tasks, your sales team can focus more on selling and closing deals.

Signs of the sales automation movement is all around us. Even historically strong sales organizations are beginning to automate their processes: Oracle confirmed that 30 percent of their phone calls are automated. But even the pro-automation camp admits that it’s challenging to automate the sales process when each sale is “complex and solution-like.”

Though these admin tasks can be onerous, they are necessary. And, paradoxically, while letting them fall by the wayside can be costly, having your rep do them does not help them do their job. So the question remains: how to offload these tasks from them? While there are many apps and platforms to help get your reps more productive, one solution to their problems would be to get help from a sales support team or trained sales assistant. By getting the support they need to complete the myriad administrative tasks, your sales team can focus on what they do best – getting the sale.

That said, many teams are unsure of the value a sales assistant could provide. Here are some ways to leverage a sales admin and create more time for your sales team.

It’s challenging to automate the sales process when each sale is ‘complex and solution-like.’

What Can a sales admin do?

Between scheduling meetings, entering data in a customer relationship management solution and pulling reports from said CRM suite, there are a lot of steps a sales staff member has to go through even before they’re ready to talk to a prospect or close a deal. This is where a sales admin can be helpful.

With a sales assistant or support team in place, salespeople gain all of the benefits of these backend systems and processes without having to spend hours on the more menial tasks. So long as the sales assistant is up to speed on the CRM and processes in place, then they are able to handle all of the admin work needed in any sales department. Plus, someone who is dedicated to CRM and calendar tasks is likely better at scheduling meetings, generating reports and inputting data than someone who only uses those tools some of the time.

A well-supported sales team can focus on what they do best – getting the sale. Cred: PressfotoA well-supported sales team can focus on what they do best – getting the sale.

So after you bring in a great sales admin, what can your salespeople do with their extra time? They can spend more time nurturing prospects and use their expertise to help guide them through the sales funnel, or they can schedule more in-person meetings or attend more conferences or professional development trainings. Freeing up time has opened up another world of opportunity – with the help of a sales assistant.