email-824310_1280When you work in sales or as a wholesale distributor, every interaction with a prospect is important. So, when you send an email filled with overused phrases, you’re not making the best impression on a potential client. To avoid losing a client over your poor communication skills, avoid these phrases in your sales emails:

“We guarantee the lowest price.”

One thing you can guarantee is that every salesperson in the universe includes this sentence in their sales emails. Salespeople should try to get clients to think of the value instead of the price, so don’t make your pitch centered around the price you can offer.

“We can help you increase revenue and reduce costs.”

Similar to the low price guarantee, this promise is made by every salesperson in the business. In fact, your client could have a dozen other emails in his or her email inbox that say the same thing. Don’t fall into this trap of approaching clients with the same pitch as everyone else you are competing against. Make your email stand out by showing how your product will benefit the client in detail, instead of skipping to the outcome of increased revenue and reduced costs.

“Click here for more information.”

When you direct the client to a link for more information, it shows laziness and disrespect. You may feel you are being helpful by providing a link that can answer all of their questions, but a client will feel you are too lazy to type up the information and present it to them in the email they are already reading. You should position yourself as the only source of information the client needs, so don’t send them somewhere else to find what they need.

“Just checking in.”

To salespeople, this phrase is a great way to start a conversation when you haven’t heard back from a client in quite some time. However, to clients, this signals that you are stressing out about meeting some sort of sales quota and need to follow up with everyone who you forgot about over the last few weeks. If you want to reach out to a client who you haven’t heard from in awhile, try to present new information to them. Did your company recently release a case study showing how effective your services are? Use this as a reason to reach out instead of “just checking in.”

“If you have questions, don’t hesitate to contact me…”

You are a salesperson, so your job is to get in touch with clients. You don’t need to reiterate to the client that you are available to them if they have questions. Instead, end the email with your signature, which should include all of the contact information the client needs to reach you. If you need a sentence to end with, try “please let me know if you have questions” instead.

Are you guilty of using any of these phrases in your sales emails? Are there any annoying phrases that aren’t included in the list above? Share your thoughts in the comments below!