Customers are growing accustomed to personalized marketing messages, with online ads and email messages promoting things they’ve shown an interest in before. Businesses that blindly deploy generic ads to everyone usually find themselves losing customers to the many competitors who do use more personalized marketing techniques.

For sales teams, changing consumer expectations means it’s harder than ever to engage sales leads. Since generic approaches no longer work well, sales professionals often must spend a great deal of time on the front end researching before they even approach a lead.

Luckily, you don’t have to spend hours researching when there are tech tools available that can help with at least part of that work. Here are a few tools that can help you personalize each sales call.

1. MailChimp

If your sales team reaches out to prospects through email, you need a sophisticated tool that can help. MailChimp’s advanced segmentation feature equips you with the tools you need to reach certain types of leads without sending an individual email to each person.

You can send one message to prospects who have never purchased from you before and another to past customers, for instance. You can use MailChimp’s reporting tools to determine whether your emails have been opened or not and choose to follow up on those that were. Over time, you’ll also be able to determine the best time of day to send messages to certain customer segments and hone your approach accordingly.

2. LeadGenius

When you email or cold call a lead, you take a chance that you’ll hear a resounding “no.” In fact, unless your leads are vetted, and your messaging tailored to each prospect, you’re far more likely to get a “no” than a “yes.”

Starting from pitching your product or service to making a sale, every information collected through the email, website or over the phone should be precise, to the point and short.

LeadGenius delivers high-quality leads based on a business’s target market, sourcing information from public and private data sources. LeadGenius’s researchers personally select new leads, letting you put your own research time toward calling on prospects. If you already have a database, you can deliver it to LeadGenius and allow them to enrich the information, eliminating bad addresses and updating contact information. Each entry has contact information and the date the data was last updated, letting sales teams know in advance that they’re working with new information.

3. Outreach

For even more advanced communications, a CRM called Outreach can help. The platform is designed to support sales teams as they turn leads into sales, walking users through each phase of the communication process.

The system can be easily set to automatically follow up based on parameters you choose, with records automatically updated as soon as any piece of communication is sent. The tool goes beyond email, helping manage a team’s LinkedIn activities, phone calls, and print marketing efforts. Since your team chooses the settings, Outreach can be set up to work the way you prefer.

4. Rapportive

Gmail is the among the most popular tools for business email, but you may not be using it to its fullest. Rapportive pulls LinkedIn data directly in, showing a person’s profile alongside his or her emails. You’ll be able to quickly access a contact’s company and position information, as well as connections you have in common.

This can help jar your memory when you receive an email from someone you don’t remember but, more importantly, it can give you a jumping-off point if you’re sending a cold email. You can also use the add-in to connect with someone on LinkedIn directly from your inbox, rather than having to make a separate effort. If they have location services enabled, you can even see if they’re nearby and suggest meeting for coffee or lunch.

When you take the time to customize each sales pitch, you are more likely to be successful. If you have the right tools in place, you can not only go into the sale with your research done for you, but you can feel more confident that a prospect’s past behavior makes it more likely you’ll close the deal. This will save your team time while also increasing your business’s income stream.