If you are looking to establish a new media room on your company’s website, there are many different approaches you can take.

Classic approaches include creating newsrooms or content archives. In this approach, you put all of your company news in chronological order. This allows visitors of the site to easily scroll through your company’s past in a matter of seconds.

Just to be clear – there is NOTHING wrong with this approach. It’s a great way to organize your content and present it in a professional way.

However, if you are looking to spice up your media room and present your company news in a unique fashion – we’ve got you covered.

Here are five tricks to make your media room stand out among the rest:

1. Only The Best of The Best

Instead of putting all of your content in your media room, make the room itself special by only including the highlights of your media-related campaigns.

Local and national pickups? Include those! Retweets from popular industry accounts? Keep those in the room. Video interviews with freelancers, bloggers, and influencers that are well-known in your industry? Make sure they are in your newsroom!

Those press releases that didn’t get a whole lot of love? Maybe keep those archived elsewhere. Have them on your site somewhere in case someone is looking for them, but in this strategy, it’s important to keep the media room exclusive – think of it like a VIP club for your best news.

2. Staff Only!

Create an employee-only or staff-only media room for those on the inside of the company to view and edit.

This is a bit of a different one for sure. It can be a fun one, and while it might not directly help your customers, it can be used as a useful tool internally.

This kind of media room can be used in a lot of different ways.

  • You could use it to preview the live media room on the official website.
  • You could post company wide memos, announcements, and other internal documents.
  • You could use it to have a live feed of news around the office. Employees can post stories about personal achievements, office activities, as well as after-hours events. It’s a great way to build a community within the office!

3. Who We Are

This is another staff-friendly approach, but it is live for all to see on the company website.

Use the media room as a way to showcase those who power your company – your employees! Providing a feed of feature stories on your employees gives visitors of the site a unique way to learn about the people behind the brand.

Additionally, your employees will appreciate the recognition if you take the time to interview them and learn more about who they are and what they strive to achieve in the workplace.

Don’t limit yourself to just including stories! Ask your employees to provide media assets for the feed so that they can truly express themselves.

Keep it professional, but let your employees get creative! This is a great way to bring a more personable vibe to your brand. Take advantage of it!

4. Brand Journalism

Your brand matters to you. We know that! You want it to matter to your customers. We also know this.

What content will be the bridge between your brand and your audience? How will you get them to care?

Brand journalism can be a huge help. In addition to writing stories about things going on within your firm, take the time to do some research and write some stories about trends in your industry. Tie them back to your company in some way .

These kinds of articles are great for a few reasons:

  1. They present your brand as an authority in the space. You are the source of information that is reporting on these trends, and therefor you must have some sort of knowledge of the industry.
  2. They typically include topics that are a bit more relevant and important to customers. Not every customer might search your brand’s name, but they might click on your article if they are looking for answers to an industry-related question that you’ve written about on your blog.
  3. You’re brand’s name is tied to the issue at hand. For example, if you are a real estate agency writing about how to vet real estate agents, your brand’s name will be associated with these vetting processes. In turn, customers will assume that all of your agents will pass these vetting processes. If they like the article on vetting, chances are, they’ll like your agents as well.

Let your content empower your brand!

5. The Social Room

A social media-focused media room can transform a traditional corporate feed into an interactive social hub in a matter of minutes:

  • Include feeds to your company Twitter and Facebook to keep the media room up to date and active by the minute.
  • Add engaging YouTube videos to your media room to create an immersive experience.
  • Embed high quality Flickr or PhotoBucket photos for optimal visual appeal.
  • Place links to your live streaming platforms so that your customers can easily access live webinars, podcasts, and event coverage all from the same place.

Not every business may find value in these approaches, and that’s totally okay! Your media room is supposed to represent YOU and your brand – you make the call as to how that is supposed to look.

But, if you are looking to get creative and try a new approach, these concepts might come in handy. Try them out!