According to the Pew Generations 2010 study, making travel reservations online is one of the top activities people do online. And it is true for all age groups.
Another activity that has increased again this past year is watching video online.
If you are a travel venue with an interest in attracting people 45 and older, your 2011 strategy should include
- increasing your online presence and visibility
- learning how the new Google ranking system includes social media mentions
- connecting all your social and corporate content
- making helpful videos and placing them on social sites, as well as your own website
A social media newsroom is a useful tool to help you house the content you need and make it easily visible and available. Take a look at what Doubletree Hotels has done with this Destinations website.