A media pitch is usually a concise email that describes a particular story or an event in brief outlines, as noted in the media pitch examples below.

The idea behind them is to draw interest to a certain topic from the press, a newspaper editor, for example, or your client, and their form demands some creativity on the part of the sender.

As attention-seeking is usually at the core of a media pitch, the better you write it, the higher the chance that your message will go through and won’t just end up at the bottom of an editor’s crowded inbox. Whether your goal is to secure media coverage or work on your PR campaign, getting the pitch right will be an immediate benefit, so here are some tips on how to do it!

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What to Keep in Mind When Writing a Pitch

Always try to find the middle ground between being too formal and too casual, and try to personalize the message for the person you’re sending it to. The tone you should be aiming for is one that will be relatable to the editor, but not overly professional. It has to be something that’s attention-grabbing and curious at a glance, instead of looking like it was computer-generated.

If you’re trying to secure a deal of some kind, make sure to include an offer in your pitch. If there’s anything you can contribute to the deal ahead, make it clear from the get-go, and include it in your media pitch. This is especially helpful when securing media relations, but if the person you’re pitching to receives a lot of requests, the one with a clear and enticing offer is likely to sound out.

Formulate the subject in a way that would make you click on it. Try to think about what kind of titles and mail subjects work on you, which of them seem irresistible when you scroll past them and which look like automated spam. Tailoring the message to the individual, as we mentioned earlier, takes precedence, but if you’re confident that the content of the pitch will interest them, make an equally interesting subject to ensure their attention.

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Most Common Media Pitch Examples

To decide how you want to formulate your pitch, it’s best to start with determining what kind of a pitch it is. Some of the most common types are:

Trend Pitch

When you’re trying to pitch a market trend that you’ve noticed, and it’s in your client’s field of work, that would classify as a trend pitch. First, make sure that the trend isn’t a passing fad but something solid you can work on, and work on some examples that might illustrate your idea better if not’s something widely known yet.

Product Pitch

This is probably the most common type of pitch, as it’s also the easiest one to sell. When you’re pitching an already existing product, be sure to send it to the editor along with your message, if possible. Some products are interesting enough to sell themselves, but for others, you’ll have to make up something alluring enough for them to take an interest.

Influencer Pitch

Due to how big the influencer marketing has become, pitching to various influencers is something you should definitely look into if it makes sense for your product or ideas. Instead of sending them direct messages over social networks, where they probably dozens of similar requests daily, send them a slightly more official email. Just official enough that you seem like you know what you’re doing.

Announcement Pitch

This is a type of pitch that you can use to announce certain events and things that need planning in advance. Try to keep these short and include the most relevant ideas like the schedule bullet points and the like, or include a press release with additional information. They should understand most of your message at a glance, with more info inside in case they decide to dig deeper.

If you need more examples. be sure to search for “media pitch examples” and you’ll find tons more!

This blog post originally appeared on 2pinz.com