Connor BrookePublic relations, along with social media marketing and SEO content writing, has emerged as one of the most potent marketing tactics. PR has been around for quite a long time, but it’s just recently that it is being maximized to its full potential by digital marketers.
However, if you’ve been doing PR over the last couple of years and want to revitalize your campaigns either to make it a stronger tactic for web promotion or just to change things up, here are a few tips for you.
Detach Yourself from Your Current Campaigns
It’s a syndrome that many marketers experience. After being immersed in the same campaign for a significant amount of time, many marketers fail to be creative and innovative. Before you start any campaign this year, step back and see the bigger picture. You will be surprised that with fresh eyes, you will be able to see certain aspects of your campaign that were not visible to you before. Further, put yourself in the shoes of your target audience and evaluate the impact of your PR initiatives from their point of view.
Don’t View PR as a Standalone Marketing Tactic
2012 have shown marketers how different fields in digital marketing are now converging and the importance of integration to achieve optimal results. PR is no exception. Next Gen SEO and SMO is closely integrated with public relations. Remember that one of the main objectives of PR is to gain the trust of your public and trust marketing is now gaining traction in search and social media marketing. SEO content writing is also closely related to PR writing – good content that engages and builds your brand’s credibility online. As social media marketing deals with your audience directly online, PR should have a say on how the messaging should be crafted. Whatever PR campaign you do, make sure that you integrate it with your other marketing tactics.
Think About Your Team
If you’re a PR manager or a marketing communications manager working with PR executives, you have to ensure that you keep everyone’s spirits high to consistently come up with great PR campaigns. According to CareerCast, PR is the 5th most stressful job this 2013. This may sound like a human resource or managerial advice, but you have to keep in mind that the quality of your PR campaign is only as good as the passion of the team that is crafting the campaigns. If you’re team is burnout and constantly exhausted, expect that the level of quality of the PR ideas they churn out will be of poor quality. Don’t let them lose their passion for their profession. Espouse activities that will enable them to recharge their brain cells and creativity.
Don’t Throw Out Your “Traditional” PR Knowledge
Lastly, one of the main misconceptions that digital marketers make is assuming that traditional PR does not apply to digital PR. The thing is, the fundamentals of PR have remained through the years and having a strong grasp of what PR is at its core is necessary to tailor fit this marketing tactic to work fantastic in the digital sphere.
This article was written for Business 2 Community by Connor Brooke.
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This is a really nice article that I believe can provide insight to other areas as well as digital marketing campaigns. Also, as a communication major, I sometimes get confused between marketing, advertising and PR tactics. As this post says, they are different things but should be integrated and used together for optimal results.