While Valentine’s Day certainly gives us time to recognize those people that we truly love, it also provides us with an opportunity to cherish the things that make our lives better and easier. In the world of marketing and public relations, a better life means saving time, saving money and generating a ton of awareness about our products, services, and brands.

On this special day, we’d like to share with you a few reasons why we love and adore online newsrooms.

Targeted Distribution – You wouldn’t send a Valentine’s card to everyone with the initials PR in the phone book – so why send a news release to everyone who covers “travel” in a media database? Targeted distributions are cheaper, more effective, and according to a recent online newsroom survey, 100% of journalists prefer email alerts to other forms of notification. So, send e-mail alerts to people that actively write about your company or industry, and they may send you a nice feature article in return!

Responsive Design – Not all Valentines cards are made of paper. A mobile-friendly, responsive design ensures your online newsroom can be viewed on any device – computer screen, tablet, or smart phone – in real time. With mobile delivery being more important to news consumers than ever, the best online newsrooms today are responsive to different screen sizes.

Content Staging – It’s midnight, I’m tired, and my unsigned Valentines cards sit patiently on my end table awaiting my attention – same place they’ve been sitting for more than a week. Wouldn’t it have been nice to have those Valentine’s cards all ready to go, scheduled for delivery throughout the week – one a day for five days? The content management system of a well-designed online newsroom allows you to write today and publish tomorrow – or next week, or next month.

Advanced Search – Who did I get a Valentine’s card from last year? Did I send one in return? Luckily, your online newsroom is always prepared to answer such questions about news releases and journalists. And, the ability to search the archives of an online newsroom is always a major concern of journalists on tight deadlines. Give a writer some love – put a link to your search function in the upper-right corner of the online newsroom home page. They’ll love you right back!

So open that browser, pull up your online newsroom dashboard and give your monitor a little hug. Hey, it’s Valentine’s Day!

A version of this post was originally published here.