Twitter Facebook LinkedIn Flipboard 0 It’s no secret that journalists are more pressed for time than ever before. Their inboxes are brimming with press releases and pitches, and thanks to dwindling staffs at most news outlets, their workloads are increasing at the same time. If you want to get your press release read, it needs to be short and to the point, but more than that, it needs to pass the scan test. Here’s the unfortunate truth you probably don’t want to hear. Most reporters aren’t going to read your press release word for word. I know you put a lot of care into every word in your press release (and rightfully so), but the fact is that most reporters who actually do open your press release are going to scan over it quickly, rather than actually read the whole thing. It’s not just because they’re pressed for time; it’s mostly because that’s just how we look at content online. Numerous eye-tracking studies have shown that we all tend to scan content online rather than fully read it. So, what does that mean for you as your write your press releases? It means you need to make them easy to scan by doing the following: Get to the point quickly. Don’t bury the story deep into your press release. Put the most important information at the beginning of each paragraph. Break the content up into short paragraphs and short sentences. Use bullet points when possible to highlight key takeaways. Cut the jargon and fluff. If it doesn’t absolutely need to be in there, get it out. If you’re going to emphasize text with italics or underlining, do so sparingly and only to emphasize key information. Simply put, a reporter should be able to scan over your press release in just a few quick seconds and know what the story is about. If he or she can’t do that, you’ve failed. Twitter Tweet Facebook Share Email This article originally appeared on PR Fuel and has been republished with permission.Find out how to syndicate your content with B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of … View full profile ›More by this author:Top Trending Meme Coins: ELON, HOGE, SAMO, TAMA, MARVIN, BABYDOGE, MONAHotbit Exchange Forced to Suspend Service As it’s Under Criminal InvestigationCameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs Stolen