A big national story like the federal government shutdown cries out for local angles.
Two fast-thinking PR teams capitalized on that appetite for content and successfully injected their brands into the news flow on day one of the fiscal crisis.
The theater chain AMC offered free popcorn to furloughed workers who displayed their government ID badge. Of course, they had to pay for their movie ticket first.
In Washington, the restaurant chain Nando’s unveiled a special offer called “Boneless Chicken, Spineless Congress.”
To claim a free chicken breast, federal workers who have been labeled as “non-essential” must first visit Nando’s Facebook page. That’s where visitors see the disclaimer, “Members of Congress Need Not Apply.”
Both AMC and Nando’s scored plenty of mainstream and social media play for their newsjacking expertise.
Insights provided by Critical Mention media monitoring service