Media hits, especially big ones like the front page of The New York Times or a feature interview on Good Morning America, are like the Holy Grail of PR to many brands. As great as they are, though, media hits are just single tactic in pursuit of a much larger business strategy. Successful public relations initiatives all start with a conversation about goals. Specific tactics, like media relations and many others, may then be used in support of those goals. Ultimately, in order for any campaign to work, everything has to map back to what you are trying to achieve in the end. For more on this, be sure to check out today’s video and leave your comments below.