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Public Relations

Managing your company’s internal and external communication requires a public relations strategy. Check out these public relations tips and best practices.

How to Monitor Your Online Reputation

An online reputation requires a lot more engagement than just doing a periodic Google search to see what pops up.…

Brook Zimmatore
January 17, 2021
Public Relations

Theory: Boomers in PR Don’t Trust Influencers or Influencer Culture

I have a theory I want to test with you today: I think there’s a segment of our industry that…

Arik Hanson
January 13, 2021
Public Relations

Pixar’s Soul’s Message Resonates in “Hustle-Driven” PR Industry

Like many others, I watched Pixar’s new “Soul” on Christmas Day. And, as usual for Pixar movies, it didn’t disappoint.…

Arik Hanson
January 4, 2021
Public Relations

Mastering Media Coverage: How Did These Companies Get Press?

Have you ever launched a company and wondered why the competition is getting press in publications where you’re not? What…

David Libby
December 16, 2020
Public Relations

8 Easy SEO Tricks to Improve Your Press Releases

Press releases are the backbone of your marketing efforts. They’re your first chance to showcase your company’s services or products…

Mickie E Kennedy
December 16, 2020
Public Relations

8 Ways to Ensure Your Press Releases Receive Media Coverage

Did you know most newspapers publish upwards of 200 articles a day? Some of the heaviest hitters are publishing more…

Mickie E Kennedy
December 14, 2020
Public Relations

Promote Your Event: 10 Tips to Attract Media Coverage With an Event Press Release

Okay—your big event is right around the corner. Every least detail has been planned, everything’s ready to go, and you…

Mickie E Kennedy
December 9, 2020
Public Relations

Your Ultimate Guide to Press Release Distribution

So you’ve written a press release to highlight your company’s latest achievements? Now the biggest issue is to get the…

Mickie E Kennedy
December 6, 2020
Public Relations

Are Reporters Opening Your Emails?

Most media pitching is done via email. And, the first thing that needs to happen for a pitch to result…

Emma McKinstry
December 6, 2020
Public Relations

10 Public Relations Rules to Always Follow

In an age where information is distributed across the globe in as long as it takes to click a button,…

Mickie E Kennedy
December 2, 2020
Public Relations

3 Reasons Brands Should NOT Do Influencer Marketing

There are thousands of articles that picture influencer marketing as a must-have component for brand growth. Content that propagates the…

Yuliya Gorenko
December 1, 2020
Public Relations

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