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Public Relations

Managing your company’s internal and external communication requires a public relations strategy. Check out these public relations tips and best practices.

Google Your Way to a Good Press Release Headline in 2021

What do Google and a good press release have in common? The answer to that question is compelling headlines. Google…

Maria Marchewka
August 3, 2021
Public Relations

Build Brand Awareness With Press Release Distribution

Brand awareness describes a person’s familiarity with a company, product, or service. Increased recognition of your company can lead to…

Maria Marchewka
July 23, 2021
Public Relations

How PR Helps You to Achieve Your Business Goals

Public relations (PR) is often misunderstood. Some believe it is only about getting the press to write about you. Others…

Katerina Antonova
July 22, 2021
Public Relations

What Is PR Strategy?

Public relations (PR) strategy is critical to any company’s overall communications plan, but unfortunately many still don’t have a strong…

Dave Sutton
July 22, 2021
Public Relations

How a Stunning Photograph Can Lead to Media Coverage

I often remind my PR clients and CEO friends to create stunning photographs if they want big media attention. A…

Michelle McIntyre
July 20, 2021
Public Relations

Repetition Makes Reputation

"Repetition makes reputation and reputation makes customers." -- Elizabeth Arden Influencing an audience is a process that often requires repetition.…

Donna St. Jean Conti
July 19, 2021
Public Relations

How to Determine Your Paid Media Budget

Paid media is a great way to supplement your inbound marketing efforts. Whether you’re in the beginning phases of your…

Mitch Transue
July 19, 2021
Public Relations

How to Write a Press Release Format in 2021

Did you ever read a press release and think to yourself, something’s missing? Those unfulfilled feelings are likely a byproduct…

Maria Marchewka
July 18, 2021
Public Relations

What Is Earned Media?

When approaching content marketing for your business, you often see options for free and paid models — and it can…

Ximena Restrepo
July 17, 2021
Public Relations

3 Public Relations Lessons You Can Learn From Baking

Whether it’s holiday treats or a mid-summer batch of delicious chocolate chip cookies, we all love homemade baked goods. I…

Erika Taylor Montgomery
July 7, 2021
Public Relations

Why PR and SEO Are Interconnected and Why It Matters

There’s always been a clear line in the sand when it comes to SEO and public relations. These two industries…

Terng Shing Chen
June 21, 2021
Public Relations

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