Twitter Facebook LinkedIn Flipboard 0 Sixty percent of Americans will judge your company based on your online presence, think about that for a moment. Though your website plays an important role in your online presence, there is more to it. People search for your brand and judge your company based on what comes up on search engines as well. Investing in online PR helps you manage your online presence and it isn’t something that solely belongs in the future. In fact, it is becoming a vital part of any marketing strategy in this day and age. Having a powerful online presence can put your brand leaps and bounds ahead of the competition with minimal effort on your behalf. Do you want to set your brand apart? Well you need to be tech savvy in our tech-savvy world. Via PRMarketing.com Twitter Tweet Facebook Share Email This article originally appeared on Marketing Conversation and has been republished with permission.Find out how to syndicate your content with B2C Author: Chris Abraham Follow @chrisabraham Chris Abraham is a leading expert in digital: social media marketing, Internet privacy, online reputation management (ORM), and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. Chris is a social media and digital PR consultant and founder of Gerris digital. A pioneer… View full profile ›More by this author:How to Win Friends and Influence InfluencersInfluencer Marketing Is Like a WeddingInfluencer Marketing Should Be Fun, Fun, Fun