Tell me if this situation sounds familiar: You write a press release, send it out to reporters and distribute it online, and then, a day later, you’re on to something else. It’s like the press release was only alive for a day. It’s kind of sad when you think about it. You put in all this work, and your press release gets forgotten in no time at all.

measuring_tapeThankfully, it doesn’t have to be this way. Your press releases can live longer than just a day. Check out these life-extending tips for press releases:

  • Write a blog post about your news—Your blog is a great channel for distributing news. I’ve always believed it’s a good idea to write a corresponding blog post for every press release that you send out. It puts your story in front of more people, and it helps your press release live a little longer. You could send out your press release on a Monday, and on Tuesday, publish a corresponding blog post that includes snippets from the release and even a link to it.
  • Share it in your newsletter—Every business should have a strong email list. One recent survey found that email marketing is nearly 40 times more effective than Facebook and Twitter combined. Email is also a great tool for sharing news with your audience. You can give an overview of your latest news in your newsletter and include links to your full press releases.
  • Post it across your social media accounts (on different days)—Want to get as many eyes on your story as possible? Promote it on social media. If you’re active on Facebook, Twitter, LinkedIn, Google+, or any other social site, make sure you link out to your press releases whenever you publish them. And do it on different days and with different descriptions. For instance, on Monday, you might send out a Tweet with the press release headline and a link. On Tuesday, you might make a Facebook post with an interesting quote from the press release and a link. This helps you sustain interest over a longer period of time than simply blasting everything out all at once.

What are some other tips to make press releases stay alive longer? Share your best advice by commenting below.