Twitter Facebook LinkedIn Flipboard 0 When you’re looking for a publicity opportunity, don’t just concentrate on your core product, service, cause or issue. In many cases, there’s plenty going on inside your organization—or your home—worth sharing. The most recent issue of the Nonprofit Communications Report includes several clever ideas. (Order a free sample of the report here.) “The head chef in your cafeteria proudly reports that he can’t make enough of his gluten-free brownies to meet overwhelming staff and visitor demand. Invite a couple of reporters to sample them. Or send the recipe or sample box to a local newspapers with food sections.” Don’t Forget Bloggers But don’t stop there. Pitch bloggers and editors of print and online newsletters. Also, don’t forget about the local TV stations. The Nonprofit Communications Report also suggests walking away from your desk and looking for inspiration. It offered this idea for a hospital or clinic: Are volunteers in the courtyard planting geraniums? Is construction in the parking lot inconveniencing patients or clients? Volunteers and flowers make a good photo or brief news video. Informating the media that you are temporarily moving your outpatient entrance or better serve visitors until construciton is complete might be a news nibble, too. Pitch Your Employees Here’s another idea I wrote about recently. Do you or one of your employees have an unusual hobby or collection? (See CEOs: Unusual hobbies, collections? Forbes wants you) Has someone within your organization won an award for something that doesn’t pertain to work? What ideas have you pitched that go far beyond your core topic and that have resulted in publicity. Share the link here, and explain how you did it. Twitter Tweet Facebook Share Email This article originally appeared on The Publicity Hound's Blog and has been republished with permission.Find out how to syndicate your content with B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022