Keys to an Incredible Press Release

Have you ever written a press release before? If you haven’t, then I highly recommend that you do so. There are many benefits to press releases, but the ones that I like the most are that you will get lots of backlinks from high Page Rank news sites and you could get a lot of traffic as well. Press releases have been around for a long time and still work, so why not use them.

If you remember in my goals post for the month of March, I talked about issuing 3 press releases this month and the reason is to help increase my backlinks and increase my traffic. If you didn’t get a chance to see this post, then make sure you check it out right here – March 2012 Business Goals

Anyways, let’s get back to what I really wanted to talk to you about – keys to an incredible press release.

Keys to an Incredible Press Release

Catchy Title

Without a catchy title your entire press release is a waste of time. I say this for a couple reasons; the first being that nobody wants to publish a press release on their news site that has a similar title to one they have published before, and secondly, because only press releases that sound interesting to readers will get picked up.

I ran across a case study where a blogger sent out two identical press releases. The only difference was that one title was very simple and the other title was catchy with a little mind game interaction thrown in. What happened was the simple title was only released to 4 other new sites, the catchy title was released to over 100 news sites and brought in close to 225 visitors to the site.

Now, let me ask you – What kind of title will you release from now on?

Enticing Intro

After the title, the first thing that people will see is the intro. This is why you need to make the intro enticing or nobody is going to read the read of the press release. A lot of people think that they can use a good title and place limited amounts of information throughout the press release; however, this will limit the amount of backlinks that you get.

My advice is to get the reader into the rest of the press release by giving away bits and pieces of information without actually telling them what your press release is about.

Newsworthy Information

If you want your press release to gain traction and get in front of a lot of quality news sites, then you must present newsworthy information. By this I mean you should avoid sending a press release for all of your blog posts, unless they are packed full of a lot of information. For example, a blog post about 100 ways to make money online would be a lot better than one about 5 ways to get backlinks. What I suggest is that you make your press release solve a problem in the world. One instance would be a press release that promotes a blog post regarding ways for the unemployed to start working from home.

Website Conclusion Statement

The last thing that goes in a press release is the concluding statement or paragraph. In this concluding paragraph you should give some information about yourself and the site you are promoting, along with a couple backlinks. The entire point of a press release is to build backlinks and get traffic, however, if you don’t put the backlinks in the press release, then nobody will know where to go to read more about what you are releasing. Everything I talked about before in this article is important, but if you forget to mention your blog or what you are releasing, then everything was a waste of time.

As I said before, you should really consider creating a press release. They can do a lot for your website and the best part is that you can write one in a very short amount of time. What most people don’t realize is that the shorter the press release is, the better it will be. A lot of news reporters don’t like to read press releases that are 2 or 3 pages long, they like things under 400 words.

Before you go, let me ask you something – Have you ever utilized press releases and what was the result?