Today I’m going to share three CRM tools that will help improve your public relations. Let’s hope that these get your week off to a great start.
Customer Relationship Management (CRM) tools have long been used by public relations professionals to manage relationships with media. While a journalist isn’t a public relations professionals’ customer, in a way you are selling an idea that a media outlet has to buy into.
Here are my top three CRM tools to help improve your public relations. Let me know in the comments how they work out.
Plan, Organize and Track Your Team’s Projects with Monday.com
You’ll stop dreading Mondays once you start using this tool. It clearly shows all your projects in a team setting. It also comes with companion apps for iOS and Android that work well. The best part is that the tool is easy to use and provides complete transparency for all your shared projects.
Create a Marketing CRM with MailChimp
No, MailChimp is not a CRM tool, but it can act like one when connected to your CRM system. Customer Segmentation is an important strategy for marketers, and you can apply a similar method when contacting the press. If you distribute monthly or quarterly press releases or summaries of your business activities, organizing the press by audience and sending targeted messages to each group may assist a journalist in gathering information from you about market trends, analyst reports, news, infographics, and blog posts.
Pitch Story Ideas with Agile CRM
It’s inexpensive, easy, and powerful – all good topline features for public relations professionals. We’re on tight budgets, don’t want to complicate the uncomplicated, yet need a solution that can do a lot for a little. Agile CRM is the one. Add in a contact and then import their LinkedIn and Twitter feeds. You can also track conversations you’ve had with them over email by linking your email account.
Hope this gives you a head start on how better to manage your public relations with CRM tools.
Tell me in the comments.