DSC_0678-egg-timerIt can be frustrating. You put all that effort into getting content out there, whether that’s your blog, guest blogs or articles you’ve written, but if people aren’t responding and coming knocking at your door then it can feel like a waste of time.

Maybe you’re in the trap of churning out content week after week on your blog that is feeling more and more like a burden. Have you fallen out of love with your business? Well, if you’ve been putting in the hours but not getting the response then it can certainly feel like that.

I used to be one of those people who would always say ‘there’s never enough hours in the day’. Now, I realise there are and it’s just what you do with them that makes a difference. Sounds simple, and I don’t want to pretend I’ve cracked it, but I’ve found that it’s about making what you do work harder for you.

So, to give you an example, if you write a blog then you might be able to syndicate it out so that you can get more eyeballs on it without any more work. That means that you have an agreement with another website where they display your content on their site and share it. I’ve done exactly that.

While many websites want original content there are some, and online publications too, that will take posts that have been on your website and feature it on theirs as guest blogs or contributed articles. This approach can make huge difference. You write the blog, hit publish but get much more reach for your effort. And, the great thing is that with those arrangements they can run on auto pilot or, at the most, just need a quick email with a link. Makes sense, doesn’t it?

Today, you’re expected to share your blog on social networks but you need to go back and do that time and time again to stay visible and front of mind. There’s a wordpress plug in called Revive old post that allows you to do just that, you can share old content on selected social networks on an automated basis. I’m not going to get into the argument about hanging out on social media posting and responding versus using some sort of automation. In my books both are needed and for me it’s about smart working that gets results – action that gets me in front of the people I can help and then allows me to strike up a conversation, in whatever fashion.

And, don’t forget about ‘feeder’ sites to add to your toolbox of tricks to help you get more visibility with less effort. Of course, wouldn’t it be great to be featured on one of the large, well known, websites? Competition on those is huge because they are so popular. But interestingly, it’s just because they are so popular that they need a constant stream of new, and interesting, content. So, have a look at the names of the contributors for articles and guests blogs to the particular site.

If you find a website name rather than the name of a person, or if you see ‘originally published on xxxxxxxx’ then you can see that that site has taken content from another website. It means that they have some sort of arrangement in place for drawing content. Typically, those ‘feeder’ sites are smaller but are obviously producing content that is interesting and relevant for the bigger site. So, if you spot this on a big name website you want to target then look at targeting the smaller ‘feeder’ website instead. There’ll be less competition and you could end up getting your article on two sites for the effort of approaching one.

I did a guest blog for the website 12Most.com some time ago and it was re-published on Ragan.com which is a large site for media professionals. On 12Most the post has 232 tweets, 334 likes on Facebook and 975 shares on LinkedIn. On Ragan.com the re-published post got 123 tweets, 105 Facebook likes and 168 shares on LinkedIn. So, to my reckoning that’s more bang for my buck. You can see the figures for yourself here: 12Most and Ragan.com

In a nutshell: get as much mileage for your efforts when it comes to getting more visibility for your business – make every blog, article and guest blog count. Shout about them but get others to shout about them too.

Image credit: Debbie Leven