After much anticipation and deliberation, New York City’s Citi Bike program will be launching for members this weekend, about a week after “National Bike to Work Day.”
The eco-friendly program will allow members to rent bikes from 100s of self-service stations throughout Manhattan and Brooklyn. Many cities around the country have implemented a bike-share program after the success of Denver’s large-scale B-Cycle installation in 2010.
Citi Group and New York’s Department of Transportation worked together on a campaign to bring the program to life after a number of lawsuits, and parking and safety concerns forced them to put on the breaks.
The PR team used public events and exhibits, bike safety training sessions, and social media to garner the support of an estimated 70% of New Yorkers. You can sign up to be a member at citibikenyc.com, don’t forget your helmet!