Public relations is one of the most commonly misinterpreted industries around, and while its value is undeniable among industry professionals, it is important to spread the word of its worth among business owners and entrepreneurs. In this blog post, we will identify 4 reasons your business should adopt a positive mindset toward public relations while developing a campaign of your own.
According to PRSA, “At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across a myriad of platforms in order to shape and frame the public perception of an organization.” Our definition is similar, as we believe public relations to be building relationships to aid in the general growth and awareness of a brand.
With these ideas in mind, we introduce the 4 reasons you and your business should begin utilizing public relations tools and campaigns for positive growth.
4 Reasons You NEED Public Relations Now
- Public relations make your small or medium-sized business into a BIG business: Public relations is about engaging potential clients and target demographics. By securing media coverage through various outlets, you are also securing heightened visibility among fans, thus leading them to adopt the mindset that you are indeed an established and well-respected business with a big reputation in the community.
- It’s time to spread the word: Establishing yourself as a reputable business can be challenging on your own. Public relations plans set out to do exactly what you need: spread the word about your company. As you continue to be an active presence by staying true to a planned public relations campaign, you will surely increase brand recognition and company visibility. Your product, brand or service may be exceptional, but without a noticeable effort to spread the word, that terrific product will go wasted.
- Stand out: Whether you are a small business or a large corporation, you will have dozens of competitors, each vying for the attention of your target demographic. What will separate you from those competitors will be a well thought out and seamlessly executed public relations campaign. Take advantage of the tools that your competitors may not be using and be proactive about shaping your public persona.
- It’s Free: Unlike paid advertising, public relations coverage comes at no cost to business owners or brand managers who do the work themselves. This makes public relations the most versatile and cost effective marketing practice around; it goes to prove that the value of a well thought out public relations campaign is immeasurable.
These four reasons are what you should take into consideration when deciding whether or not to implement a quality public relations campaign into your small business’ marketing strategy.