James Spillane
Labor Day is three weeks away, not too late to start pitching guest posts to bloggers, and story ideas to traditional media.
Tip #12 on my 50 Tips for Free Publicity board on Pinterest, to piggyback a story idea about your business onto an upcoming holiday, is perfect for Labor Day.
Here are five ideas on how publicists and do-it-yourself Publicity Hounds can generate publicity using the Labor Day tie-in:
- Has your hobby turned into a labor of love and a business? Many people who love making homemade pastries for their friends, or woodworking in the basement, or stripping furniture in the garage have turned their hobbies into part-time or full-time businesses.
- Labor Day is the perfect time for a guest blog post that deals with any aspect of labor or the workforce. Bloggers will welcome your ideas because long holiday weekends are a particularly difficult time to provide fresh content. The presidential election will be in full swing after Labor Day, so if you’re promoting an issue or a political viewpoint, tie it to the election and make that part of your pitch.
- My friend, TV producer Shawne Duperon, says TV stations love covering the story of a CEO who changes jobs with one of his or her employees the Friday before Labor Day.
- Businesses large and small: Do you have an employee who has never missed a day of work? If so, pitch it! Just make sure the employee has no qualms about media interviews, or appearing on camera.
- Hospitals: Have you noticed a trend in your labor room?
Next up: Thanksgiving and Christmas.
If you like this board of publicity tips, share it on Twitter, LinkedIn, Google+ and Facebook. And follow it on Pinterest. Thanks for repinning.
Also see Free Publicity Tip #1: How to create your own holiday for national publicity.
This article was written for Business 2 Community by James Spillane.
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Here is one more story idea for Labor Day. Take a look at the state of manufacturing in America and the state of manufacturing in your area. And to even more perspective to the article, you might also want to take a look at a poem called “It used to be made in America.” The poem is about the loss of jobs and the consequences of the outsourcing of jobs to other countries. You can see it online at http://www.itusedtobemadeinamerica.com