1) Pay attention to current events. What is going on in the world and how can you tie this in with your product or service?

2) How is your company helping the environment? People never tire of reading about this because it makes them feel good about using your product or service- good juju.

3) How is your company or how are the people in your company helping the less fortunate? Focus on a different person each month and the charity they volunteer their time with.

4) The Pop Culture Tie-in. How can you use a Jimmy Fallon skit or latest Voice performance in relation to your company? We are such a digital society that even if people don’t watch TV they probably saw a favorite clip on YouTube.

5) What is one of your company’s biggest failures and what did everyone learn from it? People love reading about failures because it usually hits close to home and people appreciate honesty. A lot of times these are also funny- we like to laugh!

6) Share your success and what you learned along the way. What has worked best for you and why?

7) Go into YOUR analytics and take a look at the posts that are generating the most views, shares, and leads. Do they have a common theme in the topic? Replicate those stories.

8) Newsjack- What are the most popular articles in your industry? Use those to create original articles for your own organization.

9) Don’t reinvent the wheel – people enjoy headlines that are “How To” and “List” oriented so use them. Would you have read this article if you thought it was going to take more than 5 minutes to read?

10) Where’s the benefit? – people enjoy reading articles that teach them something. How can your industry, product or service teach people something or how to do something faster, easier, or better.

11) Every company has subject matter experts. Utilize them- they already work for your organization.

12) Call out to brand ambassadors and product loyalists to get positive testimonials and case studies of how your product or service benefits them.

13) Re-purpose multimedia assets such as video and images to create a fresh perspective on an older idea.

14) Leverage other popular posts in your industry and ask the author to republish albeit somewhat modified so as to not mess up SEO.

15) Infographics Infographics Infographics

For more best in class content ideas, click here for a free online newsroom demonstration.