Winning an industry award or accolade can work wonders for your business or personal brand when leveraged properly. To find out more about how best to tap into the energy your achievement provides, we asked the following:

How have you used an award (eg. Inc. 5000) to help promote your business’s or personal brand?

1. Form Better Relationships with Customers

Consumers like to get to know the person or people behind the brand, so sharing the news that you’ve won an award is a great way to form a better relationship with your customers. You can share our excitement with them in a post on social media. In turn, they get to know you better and can feel like they’re a part of the excitement, too. – Blair Williams, MemberPress

2. Prove Your Credibility to Clients and Leads

Everyone looks for some type of validation or credentials regardless if its a personal or business brand. So why not leverage every single award, feature and credential you receive? Being featured in Forbes, Inc. and many other major publications is something I mention to almost every single one of my consulting clients. This simply validates my credibility further. – Fritz Colcol, ABN Circle

3. Mention the Award During Networking Conversations

When I’ve received awards for my businesses, I’ve always focused on using the attention and credibility they bring to forge new relationships. You’d be surprised at how many people become interested in working with you to build links or set up affiliate deals if you’ve got a well-stocked trophy case! – Bryce Welker, Crush The CPA Exam

4. Show Authority and Empathy

Part of being a successful personal brand is showing forth your authority and empathy in your area of expertise. People want to know you are qualified to speak on an area you’re passionate about and an easy way to do that is through awards, certifications, testimonials, reviews, etc. It’s not the awards that define you. It’s the awards that are found in the trail of your success. – Veronica Romney, LoSoMo Inc.

5. Improve Brand Awareness

Winning an industry-centric or national award does so much for brand awareness. We’ve seen tons of brand recognition come from accolades in the payments industry and from national publications, especially when we were named one of the best Entrepreneurial Companies in America. People who may not have heard of you or your company start paying attention once your name is out there. – Suneera Madhani, Fattmerchant

6. Post the Badge on Your Site

We post awards and media recognition on our sites as a sign of social validation and to boost trust. Make sure it’s in a prominent location on your website where people will see it, but don’t go overboard with it either. You want to showcase your awards, but not brag. – Syed Balkhi, WPBeginner

7. Validate Your Employees and Their Work

Winning awards has been powerful in validating our employees’ individual work. While our award entries talk about how the company did this, our employee’s name is on the articles and called out in our social posts, really dignifying that it was their hard work that made this happen. It helps them want to produce more great work like it for future awards. – Kerry Guard, MKG Marketing

8. Attract Top Talent

In the accounting and consulting world, there is a constant struggle with finding good staff. Being listed as a Top 100 VAR has helped potential new employees understand that although we are smaller on employee count, we do make an impression in the industry. We use the awards mostly to recruit those wanting to be on a winning team. – Marjorie Adams, Fourlane

9. Help Draw in Cold Prospects

An award establishes you as an industry leader within the market. While making outbound calls to potential leads, having an award to your name helps in brand recognition increases the chances of a positive response. It is a great tool for generating a buzz about your brand organically, while simultaneously establishing credibility and trust for the brand in the mind of the potential customers. – Rahul Varshneya, Benchpoint

10. Provide Perspective and Show Potential

An award is validation from your peers and from the industry itself. There are two important things here. One, it puts your work in perspective, gives you the “knowledge” that your path, your product, and your tech are right up there at the forefront of innovation. Two, it shows you the potential you still need to achieve. An award is a two-pronged celebration. It is humbling and motivating but it should never be a benchmark. You need to put them aside and just keep on performing as you have been, even better now that you have a bigger platform and larger expectations. Never rest on your laurels — let your competitors do that. – Dhruvil Sanghvi, Loginext