Sales & Marketing

Public Relations

Managing your company’s internal and external communication requires a public relations strategy. Check out these public relations tips and best practices.

Best Fintech PR Agencies & Services : Top Firms to Boost your Fintech Business

by Krishi Chowdary - It’s paramount for businesses of every kind to create a positive brand image, more so now than ever. This…

March 17, 2022

Best Financial PR Agencies & Services : Top Financial PR Firms to Help Your Business

by Aneeca Younas - Financial companies are often under immense public scrutiny. A single mistake could lead to a scandal that destroys a…

March 17, 2022

What Bad Apologies Might Say About PR People

by Paul Oestreicher - People screw up apologies all the time. I’ve studied this for years and published the 6 A’s of apologies…

January 16, 2022

New Year, New Goal Setting

by Donna St. Jean Conti - “Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and…

December 30, 2021

How Modern Public Relations Tactics Help Small Businesses Succeed

by Daisia Conrad - Bill Gates once said, “If I was down to my last dollar, I would spend it on public relations.”…

December 25, 2021

Should You Create a Wikipedia Page?

by Donna St. Jean Conti - “The cultivated person’s first duty is to be always prepared to rewrite the encyclopedia.” ― Umberto Eco, Serendipities: Language…

December 12, 2021

Can PR Drive Lead Gen for Tech Startups?

by Kim Caro - With changes to Google advertising policy and Facebook and Instagram shifts, public relations, or PR, could be the new…

November 14, 2021

How to Write a Great Press Release in 7 Steps (with Templates!)

by Céillie Clark-Keane - When something important happens in your business, it’s common to write a blog post, share the news on social…

November 10, 2021

6 Top Qualities of a Stellar Public Relations Agency

by Erika Taylor Montgomery - Each public relations agency offers different services and strategies to help your company succeed. When you’re looking for a…

November 5, 2021

Get the Most Out of Your Next Trade Show with Public Relations Support

by Mike Rosenberg - After the pandemic put a nearly year-long pause on major in-person gatherings, industry trade shows are beginning to happen…

November 2, 2021

5 Ways to Pitch Your Business to Media and Get the Best Results

by Justin Wong - Whether you wish to get the word out about a new product or raise the public profile of your…

October 12, 2021

Which Is Better For Your Marketing Strategy: Media Pitch or Press Release?

by Erika Taylor Montgomery - Despite their similarities, a media pitch and a press release are two very different components of your press strategy.…

October 4, 2021

How to Use a Q&A in Public Relations

by Donna St. Jean Conti - “It is not the answer that enlightens, but the question”- Eugene Ionesco Public relations (PR) practitioners use a variety…

September 18, 2021

3 Tips for Writing Business Press Release for Best Results

by Chris Christoff - Writing a press release is not simply about announcing a forthcoming event, a major acquisition, the launch of a…

September 13, 2021

The 10 Top Communications Challenges in PR

by Frank Strong - Businesses have faced problem after problem since March of 2020 and the people they relied on the most to…

August 31, 2021

What’s the Difference Between a Press Release and a Media Advisory?

by Maria Marchewka - Whether it’s through social media marketing, email campaigns, pay-per-click (PPC) advertising, press releases, or a media advisory, there are…

August 27, 2021

How to Win the Conversation Through Content Marketing and Public Relations Partnerships

by Amy Rosenberg - Humans have become content generating machines as access to the internet has grown. By one estimate, humans created 2.5…

August 20, 2021

How to Turn Your Media Spokesperson Into a Superstar

by Justin Wong - One of my favourite things to do at Curve is media training. As a former journalist and a TV…

August 19, 2021

What to Do When Your Company Spokesperson Needs a Break

by Debola Adeyemo - Let’s set the scene. You’ve just landed another speaking opportunity for your spokesperson a couple days following a big…

August 14, 2021

7 Ways to Spot Fake News: Find Answers for Popular Questions

by Alexander Storozhuk - However you want to call it, rumors, spin, lies, disinformation, and bogus are not new phenomena. It has been…

August 11, 2021

Move Over Traditional Media: Why Thought Leadership is the New Public Relations

by Amy Rosenberg - Once upon a time, television (TV) and print media enjoyed almost universal trust among American citizens. During the 1960s…

August 7, 2021

How to Write a Press Release Boilerplate [Template Included]

by Maria Marchewka - A press release boilerplate provides a brief description of who you are as a company, what you do, and…

August 7, 2021

Google Your Way to a Good Press Release Headline in 2021

by Maria Marchewka - What do Google and a good press release have in common? The answer to that question is compelling headlines.…

August 3, 2021

Build Brand Awareness With Press Release Distribution

by Maria Marchewka - Brand awareness describes a person’s familiarity with a company, product, or service. Increased recognition of your company can lead…

July 23, 2021

How PR Helps You to Achieve Your Business Goals

by Katerina Antonova - Public relations (PR) is often misunderstood. Some believe it is only about getting the press to write about you.…

July 22, 2021

What Is PR Strategy?

by Dave Sutton - Public relations (PR) strategy is critical to any company’s overall communications plan, but unfortunately many still don’t have a…

July 22, 2021

How a Stunning Photograph Can Lead to Media Coverage

by Michelle McIntyre - I often remind my PR clients and CEO friends to create stunning photographs if they want big media attention.…

July 20, 2021 2

Repetition Makes Reputation

by Donna St. Jean Conti - “Repetition makes reputation and reputation makes customers.” — Elizabeth Arden Influencing an audience is a process that often requires…

July 19, 2021

How to Determine Your Paid Media Budget

by Mitch Transue - Paid media is a great way to supplement your inbound marketing efforts. Whether you’re in the beginning phases of…

July 19, 2021

How to Write a Press Release Format in 2021

by Maria Marchewka - Did you ever read a press release and think to yourself, something’s missing? Those unfulfilled feelings are likely a…

July 18, 2021

What Is Earned Media?

by Ximena Restrepo - When approaching content marketing for your business, you often see options for free and paid models — and it…

July 17, 2021

3 Public Relations Lessons You Can Learn From Baking

by Erika Taylor Montgomery - Whether it’s holiday treats or a mid-summer batch of delicious chocolate chip cookies, we all love homemade baked goods.…

July 7, 2021

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