image source: Pixabay
image source: Pixabay

This post brought to you by Bing Network . The content and opinions expressed below are that of Business 2 Community.

It wasn’t that long ago that search engines were, like most of the internet, much simpler than they are now. If you wanted to find something, you typed in a phrase and got ready to scroll through results for a while. You also probably searched the same term in several sites, as it seemed no one site ever returned the same results as the other.

Those days, of course, are gone. Improved search algorithms meant that search engines got good (like, really good) at actually finding what you were looking for. As understanding of that process grew, it started to dawn on web users that the other side of the equation — the sites themselves — was just as crucial to the equation, if not more so. Thus, today we have the hot term of the last several years: search engine optimization.

Of course, we’ve gotten pretty good at that too, so naturally web users want more. It’s not enough to simply get the results you want, as quickly as possible. The rapid growth we’ve seen in a short time has conditioned us to want more — and want it now. When people say “search,” they are no longer talking about a simple search engine. They are talking about a network. The internet search is constantly growing and evolving, and the most successful companies on the web depend on search networks that are both forward thinking and acting.

One of the best in the proverbial (and literal) business right now is the Bing Network.

The numbers are pretty clear. Thanks to its network, Bing’s partners have access to 1 in 3 PC searches in the U.S. Beyond simple searching, Bing also powers some of the biggest, most popular technologies and services out there right now. Yelp, for instance uses Bing to enhance local search options. Uber uses Bing’s mapping unit as part of its mobile car booking. And so on.

Rather than simply reacting to search terms and trends, Bing innovates and drives growth, not just on PCs, but on all devices — it exists inside the everyday. From phones and tablets to XBox One, Bing helps people reach each other (and businesses to reach people) better than ever before. One might say that it is the humanization of search.

Bing’s technology is being adopted across the industry, but they are still responsive to feedback and dedicated to enabling brands and advertisers to connect in deeper, more engaging ways with their audiences. Customers can expect service by a team of specialized experts that can bring key insights to every aspect of their business. Bing also connects customers and partners at events around the world to deliver unique insights, daily.

And they connect through advisory groups so customers know what Bing’s building next. Forward thinking? Yep, that seems to be what they do best.
After all, Bing is not about simply finding things now; it is about growing the future — for business and the consumer.

Learn more about Bing Network