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Welcome to Episode 55 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we talked about striking that delicate balance between “being real” and “being professional.” (Need to get caught up?)

gladwell david and goliath

Today we’re talking about the premise of Malcolm Gladwell’s latest book, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, and what it means for businesses who feel that, for whatever reason, they could never create an effective content marketing program.

Give today’s episode a listen to hear:

  • Our latest “News Feed” segment:
  • A brief summary of the premise of Malcolm Gladwell’s latest book, David and Goliath
  • How this premise applies to three of the excuses I frequently hear from marketers who are holding back from adding content marketing to their stratetgy:
    • “We’re just not writers.”
    • “We’re just a small company — we don’t have a huge staff or a huge budget.”
    • “Ours is just not a sexy industry. We’re not a Nike or a Starbucks.”
  • Tip of the Week: Back to the Grammar Corner: “it’s” versus “its”

Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.

See you again next week!