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Welcome to Episode 170 of the Content Marketing Podcast!

The Ugly Truth About DIY Content Marketing [Content Marketing PodcastIf you joined us for last week’s podcast, you’ll recall we shared some best practices in content marketing for software as a service (SaaS) brands.

Today we turn our attention to a dirty little secret — yes, an ugly truth — about do-it-yourself content marketing.

Give today’s episode a listen to hear:

  • Our latest News Feed segment:
  • The dirty little secret that prevents many a savvy executive from bringing in outside help with content marketing
  • Results of a new study on the true internal cost of content (download a copy here)
  • Tip of the Week: Outsourcing your content marketing doesn’t have to be all-or-nothing