The Ugly Truth About DIY Content Marketing [Podcast]

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Welcome to Episode 170 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we shared some best practices in content marketing for software as a service (SaaS) brands.

Today we turn our attention to a dirty little secret — yes, an ugly truth — about do-it-yourself content marketing.

Give today’s episode a listen to hear:

• Our latest News Feed segment:
  • Facebook Live rolls out for Groups, Events, and more (read more)
  • New metrics for Facebook Live videos
  • Content Hit of the Week: “4 Social Media Tactics That Are Going Away Like the Landline” by Ross Simmonds on the Convince and Convert blog
• The dirty little secret that prevents many a savvy executive from bringing in outside help with content marketing
• Results of a new study on the true internal cost of content (download a copy here)
• Tip of the Week: Outsourcing your content marketing doesn’t have to be all-or-nothing