Even a few years back podcasting was considered nothing but a dying trend that never really caught on. But now, just look at how time’s changed. And oh boy, it HAS changed a lot!

Podcasting has lately garnered immense popularity in small business ventures, especially due to the host of benefits that come with it. Now, in here, I have compiled a brief list of these very same benefits for your reference. So take a quick peek at them without any further ado.

Source- Flickr

  1. Podcasting is easy to get into

You don’t need a whole lot of talent and creativity to get into podcasting. Your desire is more than enough to do the job for you.

Additionally, the processes involved in the making of a podcast are comparatively simpler in comparison to a video. Even a non-technical personal having no idea of the subject can easily get into it without any further ado.

Plus, the software used in the making of a podcast is inexpensive and is easily available in the market. You don’t even need an extraordinarily impressive script to get into podcasting. So you see all the signs are positive indeed. If this isn’t a benefit, what is?

  1. Podcasting can help in improved traffic generation

Podcasting can help to increase your business reach over the internet thereby, helping in an increased traffic generation over time. This can open up brand new channels of a market to you for your own business good.

Your podcast subscribers also become your most prized marketing asset because of the fact that they have subscribed to your channel to ACTUALLY listen to what you say. Now that is undoubtedly a huge benefit, on the whole.

Additionally, your loyal audience can also refer your podcast to others who might also be interested in the very same thing. So you can easily see that the only way is up just like the graph shown above.

  1. Podcasting can integrate exceptionally well with digital marketing campaigns

Digital marketing is the future. And podcasting helps to benefit the very same thing in a whole new manner.

You, as a small business entrepreneur, might be able to bring up your latest blog posts, social media posts, guest blogs, etc. to start a constructive conversation with your listeners based on the very same thing. Your listeners, especially mobile listeners, in particular, will love it for sure.

  1. Podcasting can help you bond better with your audience

You may think that podcasting is a single way of communication which is undoubtedly true, in a sense. After all, the listeners can only hear a few people talk at the opposite end of the pod without getting any opportunity to join in at the same time.

Nevertheless, a podcast can still contribute a lot in building effective relationships between the listener and the podcaster(s). It gives the listeners a feeling that they know the podcaster(s) well even though they haven’t met even once in their whole life.

Such relationships, no matter whether they are virtual or not, helps a lot in building up business trust and credibility for good. After all, people are more likely to buy their wares from a friend rather than a stranger.

  1. Lastly, I would like to point out this fact that podcasting is huge and is still growing with

It was found in 2014 that more than 15% of Americans spend a valuable amount of time in listening to podcasts based on various niches or topics of their choice and requirements ranging from sports to business, to health care technology, to the latest WiFi troubleshoots, and so on.

Standing in 2017, I can say with my eyes closed and hands tied behind my back that the number has only increased.

A final word…

5 handy podcasting tips for your reference

  • Use a decent microphone.
  • Longer isn’t always better. How long you talk isn’t what that counts; it’s what you say.
  • Try and demonstrate showmanship.
  • Don’t plagiarize the personality of your favorite radio jockey. You may absorb ideas from him/her but make sure your listeners cannot find a pattern between you two.
  • Last but not the least, just go ahead and do it. It doesn’t matter how you do as long as you do. Once you get the hang of things, success will certainly follow over time.

With that, I’ll sign off for the day.

Read more: