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Welcome to Episode 162 of the Content Marketing Podcast!

Tim Matthews on Creating Powerful Blog Personas [Content Marketing Podcast 162]If you joined us for last week’s podcast, you’ll recall that we welcomed Jay Baer back to the Content Marketing Podcast to chat about his latest book, Hug Your Haters.

This week, we’re delighted to welcome Tim Matthews for a chat about creating powerful blog personas.

Give today’s episode a listen to hear:

  • Our latest News Feed segment:
  • Why personas are important in all industries — not just the sexy ones
  • How your team can create powerful personas with just a little time and effort, no pricey marketing research agency needed
  • Five steps to creating powerful personas that can take your audience engagement to a whole new level
  • Tip of the Week: Adapting your blog to serve diverse audiences

Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program.

See you again next week!